Excellent piece from 37signals about features, innovation, and connecting with the customer in meaningful (more than functional) ways

The salesman made a big deal about a feature I’d heard a lot about already: the bud vase mounted in the middle of the dashboard. That, I thought at the time, has got to be the stupidest feature I’ve ever seen in a product. Who has time to keep fresh-cut flowers in their car? Do you really want your car smelling like dead daisies?