Welcome to the product marketing battleground

Yes, it turns out that All This Chittah Chattah is the place to wrestle for the hearts and minds of today’s consumers. With our frequent discussions of the consumer’s perspective as well as innovative technologies that respond to cultural shifts, we’ve developed a reputation as the place to be seen and read by the alpha-influencers who make any product a success.

Three years ago I blogged about a dual-flush toilet (and it’s explanatory memo).

What followed were a number of “comments” from people championing this product or its competitor, sometimes with a less-than-transparent reveal of their identity as someone who works for the company itself.

And in a similar vein, just the other day, I blogged about a device that would let you open a bathroom door with your toe. Immediately a competitor jumped in to defend his product as the “original” (and while you can’t tell from here, he posted from the domain name he’s championing).

A few days later, a devastating riposte from someone who is clearly not a fan.

Now, we don’t know if Elise (who goes by fuzzygirl89) is authentic or not, but I’m definitely suspicious (extraneous specific detail rings false to me). The gloves are definitely off here in the Chittah Chattah Product Death Match. Seriously, is this what it means to be an entrepreneur (or worse, a sales guy)? Sitting at home with your alerts, fingers in the ready position, inches above the keyboard, ready to pounce on any mention of your product in any corner of the web?


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