We really care about you *STEVE * PORTIGAL *
In yesterday’s mail comes this silly glossy ad ahem magazine from Farmer’s (our insurance company) entitled you belong, with lots of great stories about how quickly they pay up after storm damage and so on.
I like the transition from [soft TV voice on] “Please don’t hesitate to contact me. That’s why I’m here.” [soft TV voice off] to the ridiculous dot-matrix font that throws in consumer-irrelevant database numbers like
directly in my face. Yep, I sure feel like I belong. A real personal connection.
This is a technical failure, a design failure, but also failure of “getting it” – some folks at Farmer’s are missing the point in a serious way.