Virtual Anthropology is the mini-meme of the moment, I guess – a post from Trendwatching that highlights all the ways you can, from the comfort of your desk, learn about what people around the world are doing, photographing, wearing, buying, etc.
As usual, when you read about a shortcut to actual research written by someone who really has no clue about doing real research, they omit the valuable part – asking questions. Asking why! What is the meaning of the clothing you wear? Tell me a story about why you’ve got those items in your fridge?
It takes skill to unearth the insights – you can’t start and finish with self-reported data. Otherwise, you’re just a step above a mood board or something artifact-based. Insights come from people – from interacting with people, dynamically. Not simply observing their shit.
I feel like a broken record on this one, but whatever.