TV Guide Relaunching As Larger Magazine

In some ways, it’s amazing that TV Guide has hung on this long; I can’t remember the last time I used any sort of printed television guide, and I’ve never paid for one, going back to when they’d come free with the weekly paper (I guess they still do, but that goes right into the recycling in our house). The story is interesting, if not particularly shocking, because it marks a sharp transition point in a slow and inexorable change in technology and associated consumer behavior.

full story

TV Guide is slashing the circulation it guarantees advertisers by about two-thirds and relaunching itself as a large format magazine with far fewer TV listings and more emphasis on lifestyle and entertainment, the magazine announced Tuesday.

The radical changes to TV Guide come as it struggles to remain relevant in an age where many TV viewers get their listings from on-screen guides provided by their cable companies or online.

The new TV Guide, which will launch with the Oct. 17 issue, will contain just 25 percent listings and 75 percent stories, versus the 75 percent listings and 25 percent stories it has now, the company said early Tuesday.

Rich Battista, the CEO of TV Guide’s parent company, Gemstar-TV Guide International Inc., said in an interview that the company’s research found that readers would be more interested in reading a magazine with fewer listings and more stories about TV shows and their stars.

Plus, we get the standard PR-speak where the company explains that their business decision was purely informed by research about consumer preference. These things write themselves!


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