Posts tagged “word”

ChittahChattah Quickies

  • Storylistening for consumer insight – There are many ways of collecting stories but here are three that may be new to you:
    * Anecdote circles
    * Naive interviewers
    * Mass narrative capture
    Collecting stories is not about finding the one perfect story that describes a brand or a consumer experience. Rather it is about gathering a broad spread of qualitative data. Individually a story may be seen to be banal but their power lies in the cumulative effect of many stories.

    Interpreting stories
    * Experts
    * Machines
    * Participants

    Story interpretation is best done by a range of groups (e.g. consumers themselves, a marketing department) that may have differing perspectives on the same situation. The most appropriate techniques often avoid direct analysis initially and allow different groups to immerse themselves in the stories to produce nuanced interpretations of the consumers' world.
    (via DinaMehta.com)

  • Sony, B&N promise to rekindle rights for book owners – Boing Boing recently talked to Sony's Steve Haber, President of Digital Reading, about its flagship ebook reader, named the "Daily Edition." "Our commitment is that you bought it, you own it," Haber said. "Our hope is to see this as ubiquitous. Buy on any device, read on any device. … We're obligated to have DRM but we don't pull content back."
  • OnFiction is a magazine with the aim of developing the psychology of fiction. – Using theoretical and empirical perspectives, we endeavour to understand how fiction is created, and how readers and audience members engage in it.
  • What design researchers can learn from hostage negotiators – Interesting to look at various collaboration and communication scenarios and unpack what's going on to define some principles that can be reused. Not sure how much new about design research is brought to light here, but the framing may make it more memorable or understandable. Always glad to see the emphasis on rapport, but I don't agree with their hostage-rapport approach as a one-size-fits-all method for design research rapport building. I also think they underplay the emotional levels that good design research can uncover. Beyond frustration with products, we hear stories about cancer, divorce, infertility, hopes, dreams, and beyond. All very charged stuff.
  • If you outlaw meep, only outlaws will say meep – Tthe nonsense word started with the 1980s Muppet character Beaker. Bob Thompson, a pop culture professor at Syracuse University, said he first heard students meep about a year ago during a class screening of a television show.
    "Something happened and one of them said 'Meep,'" he said. "And then they all started doing it."

    The meeps, he said, came from all of the students in the class in rapid-fire succession. When he asked them what that meant, they said it didn't really mean anything.

    But meeping doesn't seem to be funny to Danvers High School Principal Thomas Murray, who threatened to suspend students caught meeping in school.

    In an interview with the Salem News, Murray said automated calls were made to parents, warning them of the possible punishment after administrators learned that students were conspiring online to mass-meep in one part of the school building.

    (via MeFi)

Job is in the details

resume.jpg
If you’re sending someone a resume, make sure you turn off track changes in Word.

Seeing that Award winning right brained/left brained marketer was changed to Award winning right brained/left brained marketer and business developer is perhaps more information than this person wanted me to know. There’s all sorts of evil hidden goo left behind in Word documents; to be extra sure, MSFT offers a plugin that creates a clean copy, or just make a PDF. Maybe this person doesn’t even use track changes and didn’t see the same view of the doc that I do. Pretty horrifying for them, as well. Makes me wonder what I’ve done like this myself.

More trouble for the poor guy in his cover letter, that was pasted into email from a text editor where many of the characters didn’t come through correctly on my end.

I?¢‚Ǩ™m a global leader of strategy with strong expertise in how to
tackle new markets and clients. Some highlights included:
?Ǭ? Developed strategy, leadership, innovation for Fortune 500
companies that resulted adding hundreds of millions of dollars in new
sales revenue, plus decreased operational expenses by 27%.

A cautionary tale for all of us!

Name these phenomena, puhleeze?!

I would have thought one of these was Synchronicity but that doesn’t seem right.

Phenomenon 1: You learn a new word, idea, author’s name, book title, etc. The next day you see this word in the newspaper, or someone mentions it in conversation, or you spot the term online. Regularly.

Phenomenon 2: You are writing an email with music playing, and as you finish a sentence with the word “dirt” you’ll hear the vocalist sing “dirt.” Or you are chatting in front of the TV and as you utter a word, the characters on the show say the same word.

Are there words for this? Or do we need a neologism?

Series

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