Posts tagged “wc”

Putting the brand into the details

We had a fun strategy session yesterday with a local small business owner, uncovering their unrealized business goals and exploring how they can grow. One area that we kept coming back to (and one that honestly I think we could always do a better job at in our own practice) was to consider all the ways that people interact with your brand and to approach each of those creatively, considering how that interaction could be differentiated, improved, and made more relevant to your brand. Here’s a couple of examples.

In Amsterdam, Albert Heijn is the leading grocery chain. As tourists, we needed a cheap SIM card to drop into our unlocked mobile phone. The different options were commodities, all priced identically. But this packaging swayed us. It’s a grocery store’s branded mobile phone service and it is packaged like something you’d find at a grocery store! How charming! Sadly, the printed instructions and the voice prompts were all in Dutch. Worse, even our Dutch-speaking friends weren’t able to get us up and running; we had an account with a zero balance. So while the packaging was persuasive at purchase time, the idea of getting mobile service from a grocery chain now seems rather stupid and I’m only reminded of how we wasted 15.00€.

The bathroom signage at the Belgian Comic Strip Center in Brussels use the same vernacular that the organization celebrates. This is a very simple detail, inexpensively realized, that added a small moment of delight to a necessary errand.

See more pictures from Amsterdam here and from Belgium here.

ChittahChattah Quickies

  • Streisand effect – The Streisand effect is an Internet phenomenon where an attempt to censor or remove a piece of information backfires, causing the information to be publicized widely and to a greater extent than would have occurred if no censorship had been attempted.. Origin is in reference to a 2003 incident in which Barbra Streisand unsuccessfully sued photographer Kenneth Adelman and for US$50 million in an attempt to have the aerial photograph of her house removed from the publicly available collection of 12,000 California coastline photographs, citing privacy concerns
  • NYC replaces automated toilets with staffed restrooms, a signifier of trust – But where the floors of the old restrooms had a tank-tread-like surface that automatically rotated across a scrubbing system after each use, and the toilets themselves were cleaned by a rim-mounted U-shaped traveling brush, the new ones are inspected, mopped and scrubbed — 15 to 25 times a day — by eagle-eyed, uniformed men and women.

    “It’s an attendant who knows what’s going on and has functions that go from sanitation to exchanging a few words with you to generally having a sense of what should be done,” said Jerome Barth, the partnership’s vice president for operations. “People see them, and they know the bathrooms are clean.”

  • Florida judges shouldn’t friend Florida lawyers on Facebook – A new advisory warns it may create the appearance of a conflict. Being a "fan" is still okay.


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