Posts tagged “warning fire”

Putting your message into your interaction

Ranger station, Sabino Canyon, AZ, January 2009

Check out the fire danger indicator: the slider is a Smokey Bear head.

It’s a smart opportunity to build the visual aspects of their brand into a somewhat ordinary presentation, creating a bit more personality and engagement.

See also: Juice Is In The Details and What Is The Loon Smoking?


About Steve