Posts tagged “ue”

Features vs. Innovation

Although the principal conceit of Apple’s latest Mac vs. PC ad is, as always, “PCs suck,” the ad does a nice job pointing to the difference between innovative thinking and the mere creation of features.


While the cupholder suit that appears at the ad’s end is presented as a joke, many companies do have an unfortunate habit of burdening their products with clunky, grafted-on features as they try to push their ideas into new territory.

Compare the cupholder suit to Apple’s breakaway MagSafe cord, which the ad references. While there’s some debate over how well the Magsafe cord actually does what it’s supposed to, it at least intends to address a real issue that computer manufacturers had previously ignored (people’s cords get tripped on, yanked out).

Discovering that aspect of the user experience – however Apple may have done this – and recognizing it as one worthy of design intervention is the real innovation here.

ChittahChattah Quickies

  • Paul Graham writes on "Why TV Lost" – Lots of interesting points in Graham's essay, but I found these two, about the underlying media component of many startups, and the temporal aspect of TV-watching especially thought-provoking: "Now would be a good time to start any company that competes with TV networks. That's what a lot of Internet startups are, though they may not have had this as an explicit goal. People only have so many leisure hours a day, and TV is premised on such long sessions (unlike Google, which prides itself on sending users on their way quickly) that anything that takes up their time is competing with it."
  • Where does Twitter go from here? – My post on Core77 about how Twitter can think about evolving its overall user experience as it straddles lead users and mass awareness
  • Logic+Emotion: Skittles Smackdown, A Sociological Viewpoint – Nice words from David Armano, pulling out something I wrote yesterday about the Skittles/Twitter PR experiement


About Steve