Posts tagged “transformation”

Stories behind the themes: Transformation

Here we offer the third installment of an unfolding bibliography of secondary research that fueled our generation of themes for the Omni project. This time around we are focusing on the transformational role of technology in our everyday lives, both in terms of what is changing (us) and how, i.e. the process of moving ritualistically through the liminal space that sits between what (and how) we once did things and the activities that will become our daily doings. This theme captures not only the place between the old and the new, but also the processes of learning, relearning, and unlearning how to respond to the new and improved version of our lives that technology suggests possible.

Online Banking Bill Pay Changes Ahead [FastCompany.com] – Remember the last time you had to show up in person at your bank to conduct business? Yeah, me neither. Remember the last time you had a confounding online banking moment trying to transfer funds to or from one account or bank to another (be it yours or someone else’s)? Yep, me, too! We appear to be wading through the growing pains associated with a transition from institutionally-focused financial rituals to customer-driven (and designed) online personal financing that is largely institutionally-agnostic.

While consumers like seeing all their finances in one friendly place, they don’t like the fact that they can’t do anything about it there–namely pay those bills or move money between accounts–using the same site or app. That capability is gradually coming, with the help of new finance technology, business models and willing, often smaller, banks.

Collaborative Learning for the Digital Age [Chronicle.com] – Cathy Davidson puts her teaching (and learning to teach in this era of “This is Your Brain on the Internet”) under the microscope in an exploration of how technology is impacting the collaborative nature of knowledge including how it is consumed, crowdsourced, created, communicated, and (perhaps most fascinating of all) subjected to criticism by various stakeholders. Here we can begin to see that a focus on traditional ways of learning has created attentional blindness to the opportunities for new ways of learning.

Unfortunately, current practices of our educational institutions-and workplaces-are a mismatch between the age we live in and the institutions we have built over the last 100-plus years. The 20th century taught us that completing one task before starting another one was the route to success. Everything about 20th-century education, like the 20th-century workplace, has been designed to reinforce our attention to regular, systematic tasks that we take to completion. Attention to task is at the heart of industrial labor management, from the assembly line to the modern office, and of educational philosophy, from grade school to graduate school.

A Walk to Remember to Remember [Full-Stop.net] – Anyone who has seen the video of the woman walking into the mall fountain because her eyes are glued to her phone (there’s another walk to remember!) has witnessed the physical (and perhaps more experientially concrete) impact of technology on walking. This piece roots around in some of the more metaphorical and abstract ways that technology has transformed rituals and narratives of bipedal locomotion.

“When I walk,” he describes, “my impression is that a digital sensibility overtakes me [-] the places or circumstances that have drawn my attention take the form of Internet links.” Referring to associative memory as being like hypertext is a perfect example of how the significance and description of walking changes in reference to the time and culture in which it is grounded. The metaphors we use to characterize things we don’t understand often change with relation to extant technology. For example the human mind once described as a tablet is now popularly referred to as being like a computer. But this use of figurative language also demonstrates how metaphor shapes the way we perceive and experience the physical world.

In Classroom of Future, Stagnant Scores [NYT.com] – Technology is obviously changing our institutions and, here again,education seems to be a classic meme. There is a defined dream that computers will fix THIS – every generation of tech, from the first Apple PCs to now iPads, are all hailed as “THIS is the thing that will truly, radically improve it!”; but in our measurement-focused education systems, evidence points to “no”.

To be sure, test scores can go up or down for many reasons. But to many education experts, something is not adding up – here and across the country. In a nutshell: schools are spending billions on technology, even as they cut budgets and lay off teachers, with little proof that this approach is improving basic learning.

The Gen Y Guide to Collaborative Consumption [Shareable.net] – Technology is enabling alternatives to the mainstream economy that are self-created and subvert standard modes of exchange and value. This easy-to-use DIY guide is a road map for leaving behind ancient rituals of consumption in favor of practices that values possibilities of use over possession.

American youth are slowly realizing that the old system is broken, and no longer holds the answer to all their dreams and desires. We’re discovering that stable, satisfying careers can be found outside the offices and factories around which our parents and grandparents built their lives. We’re acknowledging that the pursuit of bigger, better, and faster things have plunged our country into a time of despair and difficulty. We’re convinced that business as usual isn’t an option any longer–but what’s the alternative?

ChittahChattah Quickies

Dissident Creates by Remote Control [NYT.com] – Of course this is a political act as much as an artistic or commercial one (and some art theorist can probably explain why it must always be all three, yes?) but this seemed a novel application of remote collaboration software, at least in the way they’ve framed it.

In an unusual collaboration with W magazine, Ai Weiwi created a story line for a series of photos that were shot on location in New York by the photographer Max Vadukul as Mr. Ai looked on, art directing via Skype on a laptop computer. Mr. Vadukul would set up a shot and look to Mr. Ai for approval. “We could see him on the screen, scrolling through the images,” Ms. Solway said. “What was so interesting was his attention to every detail. There was this big shower in Rikers – we thought it looked very dingy, but he said the grout was way too clean and graphic.”

Don’t Blink! The Hazards of Confidence [NYT.com] – While the whole article primarily deals with the decisions that financial professionals make (scary scary stuff), the principles on judgement and decision-decision making feel sound, if challenging.

You are probably an expert in guessing your spouse’s mood from one word on the telephone; chess players find a strong move in a single glance at a complex position; and true legends of instant diagnoses are common among physicians. To know whether you can trust a particular intuitive judgment, there are two questions you should ask: Is the environment in which the judgment is made sufficiently regular to enable predictions from the available evidence? The answer is yes for diagnosticians, no for stock pickers. Do the professionals have an adequate opportunity to learn the cues and the regularities? The answer here depends on the professionals’ experience and on the quality and speed with which they discover their mistakes. Anesthesiologists have a better chance to develop intuitions than radiologists do.

Personal Eco-Concierges Ease Transition to Green [NYT.com] – Last year we did a research project that looked at “going green” as a journey. We met people at various stages along that transition and what their decisions were like at each of those stages. No surprise to see businesses appear explicitly aimed at facilitating the steps along that journey; indeed we identified other products and services that were or could speak to that goal – beyond usage to growth.

“The problem with going green is that people think it takes so much work, so much effort, so much conscious decision-making,” said Letitia Burrell, president of Eco-Concierge NYC, a year-old business in Manhattan that tries to make it easy for people to rid their homes of toxins, hire sustainable-cuisine chefs and find organic dry cleaners. It is a niche business, but a clever one. At least a half-dozen services of this type have sprung up around the country in recent years, both to help time-starved consumers manage their lives and to assuage the guilt of those who worry that they are letting the planet down. “There are people who come to us gung-ho and they want to make a sweeping lifestyle change,” said P. Richelle White, who left a corporate advertising job four years ago to start Herb’n Maid, a green cleaning and concierge service in St. Louis. “These are busy professionals who don’t have the time to do the research themselves about different products and services.”

Sexy, religious images spotted on new money [CBC News] – Getting feedback to designs before going to press is proven once again to be a good idea. Seems like a great application of a focus group, since the feedback needed is shallow and not very nuanced, although interesting to note that the social dynamics of a focus group limit the naturalness of that feedback – so much so that it made it into the report!

The Bank of Canada fretted that Canadians would find all kinds of unintended images on the new bills. So the bank used focus groups to spot “potential controversies.” “The overall purpose of the research was to disaster check the $50 and $100 notes among the general public and cash handlers,” says a January report to the central bank. Almost every group thought the see-through window looked like a woman’s body, but participants were often shy about pointing it out “However, once noted, it often led to acknowledgment and laughter among many of the participants in a group.” On the other side of the bill, there’s an image of a researcher at a microscope and a depiction of the double-helix structure of DNA. But the DNA strand evoked something else. A Vancouver focus group thought it was “a sex toy (i.e., sex beads).” Others thought it was the Big Dipper. There was no mistaking the microscope, but when focus groups flipped over the bill they noticed the edge of the instrument showed through like a weird birthmark on Borden’s cheek. Respondents also thought the former prime minister was either cross-eyed or that each eye was looking off in a different direction, the report says “Others felt that the PM’s moustache is unkempt.” Every focus group thought they saw religious iconography on the face of the Peace Tower clock. “It was often described as ‘The Star of David.’ Others referred to it as a ‘pagan’ or ‘religious’ symbol,'” the document says-Bank of Canada spokeswoman Julie Girard said the bills got tweaked after the focus groups. “Before and after those focus groups, there were design changes for multiple reasons,” she said.

Party time (excellent!) like it’s 2009

At the dawn of the new year, Business Week’s Bruce Nussbaum announced that Innovation was dead and that Transformation is the new buzzword. I can’t help but think of a classic Wayne’s World sketch, where Bruce Willis plays Rick, the cool kid at school.

Wayne: Excellent! Excellent! Well, if you don't mean my being so bold, Rick, are you ready to unveil the new cool word for the school year? [ to camera ] I should explain something, alright? Last year, Rick's new cool word was “pail”, or “bucket”.. as in, “So what did you think of the new substitute teacher?” “I think he's 'pail', he's 'bucket'!” And, Rick? Rick, this year the new cool word is..? Go, Garth, go!

[ Garth pounds on the couch as though it were a drum]

Rick: The word is.. [ thinking ] ..Sphincter.

Wayne: Excellent!

Garth: Wow, that's the greatest word I've ever heard in my life, Rick! How do you do that?

Rick: They appear to me, as if in a dream.

Wayne: Unnecessary Zoom!

ChittahChattah Quickies

  • Toilet seat covers, upgraded – Dora Cardenas, Toletta's cofounder and VP of communications, explains: “The product concept came to me and my husband while we were trying to find small travel packs of disposable paper toilet seat covers to use ourselves. Not only was I shocked to learn that travel packs are hard to find, but the products we did find didn’t have any ounce of style or quality tissues. All the products we found looked and felt like something you would find in a camping supply store—not exactly something retail stores and supermarkets would be proud to carry on their shelves.”
  • TOLETTA – Because you never know – TOLETTA is the world's first premium brand of paper toilet seat covers. From the funky music to the edgy and stylish packaging, it's easy to see that we're not your ordinary toilet seat covers. Not only do our products look great, the premium tissue helps women feel better about using public washrooms. So for all you señoras, señoritas, and diva fashionistas, you'll never have to settle for those cheap and flimsy paper toilet seat covers again.
  • John Maeda's mini-manifesto in Esquire – I don't convulse with joy every time Maeda utters something, but I did enjoy this brief piece (despite his use of "the consumer"):

    "Technology is outpacing our ability to use it. And it's the job of designers to restore balance to this equation. Technological advances have always been driven more by a mind-set of "I can" than "I should," and never more so than today. Technologists love to cram maximum functionality into their products. That's "I can" thinking, which is driven by peer competition and market forces. (It's easier to sell a device with ten features than one.) But this approach ignores the far more important question of how the consumer will actually use the device."

  • Nussbaum says "Innovation" is dead but "Transformation" is the new black – The conflation between talking about ideas and discussing their labels is kinda frightening. Glad to see someone cited my latest interactions articles about the power of words to clarify our interactions.
  • Dan Pallotta, author of Uncharitable, on KQED Forum – What I heard was very exciting; Pallotta considers the unquestioned framework (and its history) around how charities operate and challenges these principles. He's extremely knowledgeable, thoughtful, and passionate. This was one of the best discussions of innovation – and its barriers – that I've heard in a long time.
  • Katherine Bennett explores design research methods and find the journey is at least part of the reward – "I'm two-thirds through with my MSID in design research at Art Center, and I feel the need to take stock of where I am. I've been teaching design research to product design students at Art Center since 1991, but since my journey down the path of getting this additional degree I have been traveling over some interesting ground."
  • I only started a blog because steve portigal told me to – "My name is Bria and I am a designer." Nice to see my writing having impact

The End of Things

cars-medley.jpg

On a recent trip to Maui, I came across car after car, abandoned and disintegrating, on the sides of the roads.

At what point will these dumped cars become interesting historical artifacts?

How long ago were petroglyphs simply graffiti?

So much about value is a matter of framing. Has there ever been a marketing tactic more transformative than the simple passage of time?

petroglyphs.jpg

Series

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