Posts tagged “trademark”

ChittahChattah Quickies

  • [from steve_portigal] Kraft Dinner mentions must stop, teacher told [CBC News] – [Kraft Dinner is a Canadian-specific brand for packaged macaroni and cheese, known among the pastacenti as KD.] Kick the KD teaches students how to avoid convenience foods and eat healthier. Clapson received a notice from Kraft Canada demanding the name be changed and any references to Kraft Dinner be removed. "We understand that the focus of the cooking program is to encourage students to prepare meals which are healthy and delicious. Please note that Kraft Dinner macaroni and cheese is a nutritious food that can be part of a balanced diet. In addition to being delicious, it is also a source of calcium and iron and a good source of protein." Clapson said he didn't know "KD was trademarked and personally enjoys the occasional bowl of Kraft Dinner." Clapson said he intends to keep running the classes and has taken suggestions for a new name. The most popular one so far has been "Kick the Crap Dinner."
  • [from steve_portigal] ‘Cinema Verite’ review: ‘American Family’ revisited [SF Chronicle] – [Fascinating article on how a recreation bio-pic of the filming of the original reality show reveals shifting cultural contexts and the challenges of authenticity] In 1971, Craig Gilbert and Alan and Susan Raymond, set out to document the lives of an everyday American family. Viewers may have subliminally understood that reality was somewhat altered through editorial choices, but they more or less accepted what was on their TV as life as it actually and naturally happened. But was it? That's the question posed by "Cinema Verite" directors Shari Springer Berman and Robert Pulcini as they look back at "American Family." Did Gilbert direct the Louds' actions to make his film more dramatic? In "Cinema," Gilbert (James Gandolfini) is shown inserting himself into a scene and telling the family what to do. We also see the Raymonds (Patrick Fugit and Shanna Collins) revolting when Gilbert begins to cross the boundaries of documentary filmmaking, perhaps because he's developed a crush on Pat.

ChittahChattah Quickies

  • [from steve_portigal] Tesla Motors resolves nagging trademark dispute [MarketWatch] – [Good contrast between brand meanings] Tesla Holding is a successor to the massive, state-owned Tesla conglomerate that churned out ubiquitous, communist-era electronics. Prior to the overthrow of the totalitarian regime in 1989, visitors to what was then Czechoslovakia were often treated to hotel rooms outfitted with a small, black-and-white Tesla TV, capable of picking up only a few channels. According to Tesla Holding’s website, the company also at one point provided transceivers for more than 60% of the radio and TV broadcasts in the former Soviet Union. In its current form, the Czech firm offers technologies for water treatment and military communications, while guarding a trademark it claims to have registered in dozens of countries…In spite of its frequent identification as a household name from the communist era, the modern Tesla Holding has sought to popularize its brand. The Tesla name adorns Tesla Arena in Prague where recent events have included a concert by 50 Cent.


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