Posts tagged “townscape”

Florida Faux, part 1

While in Florida last week I had the chance to learn a bit of history and realized that the manufactured experiences intended to evoke another time/place go back to the earliest days of Florida land booms.

In Orlando, I stayed at the Lowes Portofino Bay, meant to evoke a resort on the Italian Riviera.

Some faux touches included the scooters parked – well, installed, actually – around the grounds…

…and the made-to-look Old Country stair details.

But getting around the place was a nightmare.

In order to convey some sense of authenticity, the architects echoed bits of a townscape, with limited ability to see what was ahead. Although what you could see was devoid of any actual real details – no people, no commerce, no mess, nothing that would help you located yourself or make a decision about what direction you might want to go into. It felt like a rendered videogame background before the branding, characters, and gameplay was added. I just found it frustrating trying to get around, with a very small amount of triumph when I succeeded or found an alternative; but I wasn’t there to work on getting un-lost and I wanted the hotel’s precious Portofino-ness to get out of my way so I could perform basic wayfinding tasks.



Also: Orlando pictures; Miami pictures.


About Steve