Posts tagged “testimonial”

Inauthentic customer stories

We received a pamphlet from RIMADYL, a doggie painkiller. It included this lovely testimonial from “Ronnie Beck.”

I could almost track my transitions from belief to disbelief to appalled as I read it. What on earth is going on in that company that anyone thinks that this blatant lie is acceptable? Among the pictures of happy canines frolicking in park is this pile of poop. Egregiously bad corporate communications.

Also see On Authenticity, published in interactions back in 2009.


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