Posts tagged “sxsw10”

Discomfort, reframed (almost)

Two examples of hotels in noisy environments, where they each acknowledge (and try to reframe) the situation in order to provide the solution (earplugs).

Seattle’s Edgewater Hotel

Railroad Development in the Puget Sound Area is much more than just steel tracks and cars, but rather the network that helped lay the foundation for Seattle, the modern trading metropolis you see today. The lights, the tunnels, the tracks and cars are quintessential reminders of Seattle’s charm and history. Enjoy your stay where it all began…

Should the sounds of the passing trains disturb your sleep, please take a pair of earplugs, on the house.

Austin’s Hilton Garden Inn

Thank you for choosing the Hilton Garden Inn when staying in Austin the “Live Music Capital of the World.”

While we cannot control the music we would like to provide you with this complimentary amenity to help ensure a good nights rest.

We hope this will make your stay more comfortable.

This is a design challenge we often encounter: in order to present a solution, you have to raise the possibility of the problem. Perhaps you wouldn’t even know about the problem if we didn’t tell you about it! In Seattle, I never heard the trains. In Austin, I did hear the music late late into the night.

I’m pretty sure I couldn’t sleep with earplugs in, so the actual solution is limited, but the gesture towards the solution is definitely interesting. The four-star-ish Edgewater hits the history hard as if somehow you – with all the supposed noise – are connected with that. The Hilton Garden Inn, bad punctuation aside, takes a straightforward, three-star approach, but still reminds you that the reason you even need the earplugs is because of the experience you are part of. Hilton does better for relevance, but Edgewater weaves more of a story.

What you don’t see here is the presentation at the Edgewater. The card and the little box of earplugs were tucked away on a bit of molding such that I thought for at least a day that it was some sort of item left behind by a construction worker doing room maintenance.

The earplug packaging can be kinda ugly and both hotels are ceding total control of their presentation to their supplier. See Method on Virgin here for a related exmaple.


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