Posts tagged “switch”

ChittahChattah Quickies

  • Will gadget revolutionize our reading habits? – For the concept of a device that allows books to be read electronically, "this is the year we get it," said Steve Portigal, the head of Pacifica consumer research firm Portigal Consulting. "But there's this huge psychological chasm we have to cross before people buy them."
  • 15 Google Users Tried Bing for a Week and 10 of them Switched – Students often ask me about ethics, i.e., our findings being influenced by corporate agendas. Here's a study that Microsoft commissioned to see if Google users would switch to Bing if forced to use it. Results say "yes." The research question may not have been "Will Google users switch to Bing?"…it may have been "Help us understand how Google users react to Bing [once they don't have to think about the choice between Google and Bing at search-time]" It may be that the findings led themselves to this promotion.
  • Sports Illustrated future vision for their Tablet – So the future of reading is, apparently, television. They've managed to throw everything into this demo, including nekkid (almost) ladeez, game playing, and really bad sound effects (note: boop and page-flip don't make a coherent soundscape IMHO).

Are you sure you want to do that?


Covers for outdoor electrical outlets adapted to gently lock-out some light switches in a market research facility observation room. Behind a two-way mirror, the room must be kept darkened, and so the use-with-caution light switches are kept separated from the use-at-will light switches. The cover hardware, adapted from its intended use, doesn’t prevent operation of the light switches, but you have to think more deliberately before flicking them. This is a reasonable example of a forcing function.

Dim Prospects

These dimmer switches are new and they will always be warm to the touch

Seen in a lecture hall at the Berkeley School of Information. Presumably maintenance got fed up with responding to what they deemed to be false alarms. I’m no electrician, but I do have to wonder about dimmers that are warm enough to warrant a service call.


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