Posts tagged “storefront”

When A Food Truck Is Not A Food Truck

Now you can have all the positive attributes of a food truck (adventure, deliciousness, speed?) without the inconvenience of having to actual go to a food truck. Here’s some examples I’ve seen recently where an individual restaurant is named like a food truck but is definitely not a food truck.

Slicetruck explains themselves this way

I like to try and remind people that we are actually a restaurant and not a food truck. We named it Slicetruck because we started with a pizza truck and just couldn’t think of a new name for the store. You should try naming a pizza place. Very difficult to find something no one is already using and real easy to fall into the lame trap of throwing some meaningless Italian name into it or a “papa” or “mama” into the name.

The Taco Truck tells us

In 2009 we launched our very first truck in New Jersey…So far we’ve opened stores, kiosks, carts, and trucks in NY, MA, and NJ.

At least they each have trucks in their history, although it makes for a confusing name, what with their not being trucks.

Good and Bad Business Names

Two L.A.-area business with names that just make sense:
Right of Way, exceeding all of your traffic control needs

Green Set, motion picture plant rentals. This truck was traveling with a another, both with palm trees hanging out the back.

And, for contrast:
Got Kosher? Provisions is a retail outlet for the much better-named Got Kosher? but if you don’t know that, the sign reads quickly as Got Kosher Provisions? which is perhaps one of the worst business names possible.

See more of my L.A. pictures here.


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