Posts tagged “steve portigal”

The cradle will rock

I’m quoted in today’s Boston Globe

Like a lot of design-conscious urbanites with modern tastes, Alberta Chu and Murray Robinson have put a lot of creative energy into decorating their home, a fashionable loft in the South End with 20-foot ceilings, spare white walls, and a spectacular wall of windows.

It’s furnished with vintage chairs by Harry Bertoia. An Italian sofa by Massimo Morozzi. A giant minimalist print by Richard Serra. Even their dish rack has a big-name designer: Marc Newson, the Australian superstar.

So when their daughter Kaia was born two years ago, the thought of disrupting their carefully considered contemporary landscape with fussy, frilly baby furniture wasn’t exactly appealing.

Not all designers, however, agree this trend toward upscale, adult-centric children’s furniture is a good idea. “There is this idea out there that we have to protect our children from the chaos of an ugly world. Well, we’d better not let them go out of the house . . . because that garish aesthetic influence they are trying to insulate them from is ubiquitous,” said Steve Portigal, founder of Portigal Consulting, a California firm specializing in research, design, and business strategy.

Design2.0 – Discussions on Design Strategy and Innovation

Just announced! I will be one of the panelists at Design2.0 – San Francisco.

The theme of the event is Products and their Ecosystems: Understanding the power of context in product innovation

Moderated by Jesse Scanlon of BusinessWeek
and in addition to myself, the speakers are:
Diego Rodriguez – IDEO, MetaCool
Peter Rojas – Engadget
Robyn Waters – RW Trend

I’m really looking forward to the event.


If you are in Seattle on June 1, you should definitely check out the Stockstock Film Festival where a film by Steve Portigal and Anne Williams will be screened. Stockstock is a film contest where entrants are given 30 minutes of stock footage and create a 3-minute film using only that footage.


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