Posts tagged “sponsorship”

ChittahChattah Quickies

  • [from steve_portigal] 1-800-ASK-GARY Amphitheatre: WORST. NAME. EVER. [] – Live Nation's announcement that they were renaming the Ford Amphitheatre the 1-800-ASK-GARY Amphitheatre is the ugliest naming rights agreement of the past 20 years. It's worse than the Bowl. It's worse than the San Diego County Credit Union Poinsettia Bowl. It's worse than University of Phoenix Stadium. It's worse than the Comfort Dental Amphitheatre. By now, everyone has to understand that naming rights and sponsorship deals are an immutable aspect of society. Corporate sponsorships make possible many things that consumers take for granted.Ford's naming rights deal is over, and the Amphitheatre needed a new title sponsor. The Florida-based lawyer referral service 1-800-ASK-GARY was willing to pony up the cash, and for good reason — the next time Toby Keith or Kings of Leon or Aerosmith launches a summer tour that inclues Tampa, the announcement will include the phone number "1-800-ASK-GARY." But … but … Aesthetically. Thematically. Visually. It's awful.
  • [from steve_portigal] frogMob – frogdesign using social networking to gather data (or insights, they don’t seem sure which is which) – [If I get past the horrifyingly shortsighted copy "All photos and insights due back within one week"; "trend scrape"; "anyone can be an ethnographer for an hour" I think this is pretty fun and interesting and of course framed as an "experiment"] frogMob is based on the idea that anyone can be an ethnographer for an hour, just by paying a little more attention to the world around them. A frogMob is a trend scrape that gathers a quick visual pulse on behaviors, trends and artifacts globally. We publish the call to action on a select topic and gather original photography and stories that describe how products are used globally. The methodology and spirit of frogMob lend themselves to open collaboration. frogMob builds on the trend of using social media to run research studies, and the ability of these tools to conduct research remotely. This is where the experiment really begins.


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