The interview I did for Ethnography Matters is now available in Spanish.

Steve Portigal es el fundador de Portigal Consulting, una firma que ayuda a los clientes descubrir y actuar sobre nuevas ideas acerca de s?? mismos y de sus clientes. A lo largo de su carrera, ha entrevistado a cientos de personas, incluyendo familias que toman el desayuno, el personal de mantenimiento del hotel, arquitectos, m??sicos de rock, los entusiastas de la dom??tica, comerciantes swaps de incumplimiento crediticio, y los radi??logos. Su trabajo ha informado del desarrollo de los dispositivos m??viles, sistemas de informaci??n médicos, equipo de m??sica, envases de vino, los servicios financieros, intranets corporativas, sistemas de videoconferencia, y accesorios para iPod. Tiene su blog en portigal.com/blog y tweets @steveportigal.

Ethnography Matters: En primer lugar felicidades Steve. Estamos muy emocionados de tener una copia de tu libro. Antes de profundizar en las cuestiones concretas, queremos saber lo que te motiv?? a escribir este libro?

Steve Portigal: Thanks! He querido escribir un libro desde que era un ni?±o peque?±o. Sin embargo no me imaginaba que ser??a la no-ficci??n! Un mont??n de gente en la experiencia del usuario y el mundo del dise?±o han sentido la necesidad de un buen libro sobre esto y mi nombre apareci?? como el autor que necesitaban ver algo al respecto. Yo hab??a estado hablando con Rosenfeld Media mientras escrib??a algo, pero parec??a un compromiso de enormes proporciones. Pero cuando los compa?±eros est?°n pidiendo esto, resulta muy convincente!

Thanks to Luis Lopez Toledo for doing this!

• Gorilla Snot Cocktail Recipe – Measure the port into a brandy glass, the pour the Bailey's in. As the Bailey's enters the port it will solidify, forming a glob.
• Gorilla Snot Musicians Gripping Resin – (thanks @trx0x) Gorilla Snot is a gripping aid. It has been developed by and for professionals who demand flexibility, functionality, and efficiency in the tools of their trade. A non-gooey, naturally refined tree rosin, Gorilla Snot reacts with your body's natural chemistry and heat output to retain a steady grip on picks drumsticks, bows, and any other hard to grip instruments.

  While playing, Gorilla Snot maintains an even consistency, but when you've finished, just separate your fingers for 20 or 30 seconds, and it dissolves completely! The gripping reaction is only effective when you activate it. It cannot stain instruments or clothing because it is entirely permeable to open air and dissipates completely.

• Gorilla-Snot® Soil Stabilization & Dust Control from Soilworks® – Soilworks®, LLC is the innovator and manufacturer of Gorilla-Snot® soil stabilizer and dust control agent. It is the economy grade version of our Soiltac® soil stabilizer. Gorilla-Snot® is an eco-safe, biodegradable, liquid copolymer used to stabilize and solidify any soil or aggregate as well as erosion control and dust suppression.
• Moco de Gorila – Snott Gorila Hair Styling Gel – Moco de Gorila® is a very strong hair gel made in mexico. It delivers strong lasting hold and it leaves absolutely no residues or flakes on your hair.
  Does Moco de Gorila Hair Gel have anything to do with real gorillas?
  No. Amusingly, this is a very frequently asked question. The only thing that comes from a Gorilla is its name.
  Can Moco de Gorila® be used by women?
  Yes. There is many women that use Moco de Gorila to keep their hair style all day long without leaving any residues.

  [I like the name, the brand, the rawness, the story, the cultural ping-ponging between white and Hispanic, the package design]

Brinco (“jump” in Spanish) is a uniquely designed sneaker, inspired by information and materials that are relevant to, and could provide assistance to, those illegally crossing the border. Artist/designer Judi Werthein has made 1,000 pairs in China, for $17 each, and has been giving them away at migrant shelters and more. The shoes were introduced in August at inSite. Werthein spent two years doing design research, interviewing shoe designers, migrants, aid workers, even an immigrant smuggler. AP story about the project here.