Posts tagged “simon”

ChittahChattah Quickies

  • Satisficing [Wikipedia] – Satisficing (a portmanteau of satisfy and suffice) is a decision-making strategy that attempts to meet criteria for adequacy, rather than to identify an optimal solution. The word satisfice was coined by Herbert Simon.[1] He pointed out that human beings lack the cognitive resources to maximize: we usually do not know the relevant probabilities of outcomes, we can rarely evaluate all outcomes with sufficient precision, and our memories are weak and unreliable.
  • There, I Fixed It – Epic Kludge Photos – We often talk about the "satisficing" you see in contextual research – people coming up with their own "good enough" solutions that can drive designers and engineers crazy. We remind our clients that these aren't always things to be redesigned (and in fact there are often better solutions that we see in the field already available) – because it's about motivation, activation energy, and tolerance for less-than-perfect solutions. While this site is a bit snarky in tone, it's a good reminder of the prevalence of messy semi-solutions in the real world.


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