Posts tagged “sharon goodsense”


In my recent column Persona Non Grata I point to some of the cultural problems inside organizations that personas can create, or mask. And what happens when your personas become your marketing?

We’ve recently been experimenting with search marketing on Yahoo, MSFT, and Google. Today I received a shiny booklet from Yahoo, with a note from Sharon Goodsense, Yahoo! Search Marketing Specialist (“and remember, we’re always here to help you.”)

And I’m referred to as Bashful Beginner.

Yahoo’s search marketing management interface is so completely useless that all I ever do is click and click and click until I get some result; with no mental model being built that would help me next time. I have no idea what most of the information they are providing is about or how I can use it. So maybe this book will help me, but the first two pages are the most patronizing and fake thing I can imagine. I can’t believe they went to the trouble to come up with these fake characters to represent the company I’m doing business with; it’s offensive to take my money for a service, give me an unusable product, and then hand me a cartoon character who talks down to me; if I can’t call this person for help with my problems, because they don’t exist. It’s the least transparent thing a company should do. Yahoo got off the cluetrain a while ago, I guess.


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