• Lost Garden: Ribbon Hero turns learning Office into a game – If an activity can be learned; If the player’s performance can be measured; If the player can be rewarded or punished in a timely fashion, then any activity that meets these criteria can be turned into a game. Not only can you make a game out of the activity, but you can turn tasks traditionally seen as a rote or frustrating into compelling experiences that users find delightful.
• With Rival E-Book Readers, It’s Amazon vs. Apple – [NYTimes.com] – Ian Freed, vice president for the Kindle at Amazon, said he expected developers would devise a wide range of programs, including utilities like calculators, stock tickers and casual video games. He also predicts publishers will begin selling a new breed of e-books, like searchable travel books and restaurant guides that can be tailored to the Kindle owner’s location; textbooks with interactive quizzes; and novels that combine text and audio. “We knew from the earliest days of the Kindle that invention was not all going to take place within the walls of Amazon,” Mr. Freed said. “We wanted to open this up to a wide range of creative people, from developers to publishers to authors, to build whatever they like.”
• Pushing Military Styles to a New Level of Ferocity [NYTimes.com] – A stepped-up demand for vests, blazers and hoodies tough enough to deflect a .22-caliber blast but sleek enough for a night of clubbing suggests that body armor is not just for the security-conscious. Fake or real, it exerts a pull on those inclined to flaunt it as a flinty fashion statement. “The trend to protective gear is pretty strong right now,” said Richard Geist, the founder of Uncle Sam’s Army Navy Outfitters in downtown Manhattan. “It’s big with rappers, alternative types and even some women.” Uncle Sam’s sells protective gear to the military. But most of its clients are civilians who snap up authentic bulletproof vests for as much as $1,000 or trade down to look-alike versions stripped of their armored lining ($24).
• ComScore Calls Shenanigans on Gartner’s 99.4% App Store Figure [Maximum PC] – Gartner says 99.4% of app sales in 2009 were from Apple. ComScore disputes the figures but Gartner stands by its determination.
• Amazon launching Kindle Development Kit so third parties can develop apps – Active content will be available to customers in the Kindle Store later this year. Remember that unlike smart phones, the Kindle user does not pay a monthly wireless fee or enter into an annual wireless contract. Kindle active content must be priced to cover the costs of downloads and on-going usage. Voice over IP functionality, advertising, offensive materials, collection of customer information without express customer knowledge and consent, or usage of the Amazon or Kindle brand in any way are not allowed. In addition, active content must meet all Amazon technical requirements, not be a generic reader, and not contain malicious code.

I guess the post-9/11 passion for preserving the notion of hero is over. Even if Krispy Kreme is intending to be wry here (though that’s not really their tone) there was still a time in recent memory when that wouldn’t have been acceptable either.

Previous donut-y blogging here.

A new commercial for Trojan condoms depicts

women in a bar are surrounded by anthropomorphized, cellphone-toting pigs. One shuffles to the men’s room, where, after procuring a condom from a vending machine, he is transformed into a head-turner in his 20s. When he returns to the bar, a fetching blond who had been indifferent now smiles at him invitingly.

CBS and Fox rejected the ad.

A 2001 report about condom advertising by the Henry J. Kaiser Family Foundation found that, “Some networks draw a strong line between messages about disease prevention – which may be allowed – and those about pregnancy prevention, which may be considered controversial for religious and moral reasons.”

Good example of cultural construction. A product provides a basic set of functionality, but the meaning associated with that functionality rests outside the product itself. The users, and to a large part, society in general, construct that meaning. And so the stories we are allowed to tell about the product are determined along those lines.

I also liked this part of the story:

“With a 75 percent share of the market, we can prioritize growing the category and increasing overall condom usage,” Mr. Daniels said. “Right now in the U.S. only one in four sex acts involves using a condom. That’s dramatically below usage rates in other developed countries. Our goal is to dramatically increase use.”

We know what stomach share is, but what do the marketers at Trojan call their version?