Posts tagged “seaweed”

Passing the buckskin

Lululemon got into trouble last month for selling clothing made from a seaweed-based fabric that supposedly had many unique properties. But independent tests revealed that the material was just cotton, and performed like cotton.

Mr. Wilson added that the company probably did not have enough money to test the material back when it started using it 18 months ago. When asked about Lululemon’s product tags and the claims about vitamins and minerals, he said, “That’s coming from the manufacturer. If you feel the fabric, it feels a lot different.”

And it gets even more laughable in the followup story

When told earlier this week about the Times’s test, Dennis Wilson, the founder, chairman and chief product designer, said: “If you actually put it on and wear it, it is different from cotton. That’s my only test of it.”


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