Posts tagged “rubbish”

Garbage and Municipal Branding

The Fashion Center garbage bags, Fashion District, New York City, 2004

Stadhuis garbage bags, Leuven, Belgium, 2009

While there is likely a practical driver to these branded garbage bags (controlling the distribution of the special bags ensures that only authorized parties can make use of garbage pickup services), it’s surprising to see them labeled with symbols of pride. Sure, every surface is a branding opportunity and every communication is a change to stay on message, but is this a good thing or a bad thing here? And does it differ between residents and visitors?

Compare and contrast (Paris and London, September 07)

Trash receptacles such as this are very common in Paris. The words on the bag translate as Vigilance and Cleanliness. The bag is transparent so anything discarded is still visible. London, presumably because they have more recently experienced terrorist bombings, has no (or almost no) rubbish containers.

Paris uses painted metal barricades…

…while London uses these open-structured plastic segments to block off areas for construction. Other than path dependence (that’s just how they’ve always done it), why?


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