Posts tagged “reviews”

ChittahChattah Quickies

Ferreting Out Fake Reviews Online [New York Times] – We recently worked with a client exploring how online reviews impact purchase decisions. It’s a fascinating, emergent space . Our focus was more on using reviews than creating reviews but we surfaced a lot of insights around authenticity and more importantly, credibility (choosing who to believe is fundamentally different than identifying what is “fake”).

“For $5, I will submit two great reviews for your business,” offered one entrepreneur on the help-for-hire site Fiverr, one of a multitude of similar pitches. On another forum, Digital Point, a poster wrote, “I will pay for positive feedback on TripAdvisor.” A Craigslist post proposed this: “If you have an active Yelp account and would like to make very easy money please respond.” The boundless demand for positive reviews has made the review system an arms race of sorts. As more five-star reviews are handed out, even more five-star reviews are needed. Few want to risk being left behind. Determining the number of fake reviews on the Web is difficult. But it is enough of a problem to attract a team of Cornell researchers, who recently published a paper about creating a computer algorithm for detecting fake reviewers. They were instantly approached by a dozen companies, including Amazon, Hilton, TripAdvisor and several specialist travel sites, all of which have a strong interest in limiting the spread of bogus reviews.

Curator Andrew Robison decides what goes into National Gallery’s emergency box [WaPo] – Extant Cold War scenarios are aging out faster than naming your kids after soap opera characters, meanwhile there’s an overwhelmed-by-stuff story lurking in here. What would you take from your house if you could take 3 things in 30 seconds? If you could take 20 things in an hour? If you had three days to pack a large duffel bag? These decisions are terrifying ones and for all our curation, enthusiasm for collection, etc., the accumulation of analog and digital artifacts alike is continually proving to be one of the defining problems of our time.

But in an emergency, not everything can be saved, and so he carefully ranks which works should be spared. The Canaletto is an obvious candidate for his top-priority list of 74 works on paper, but if it is included, something else has got to go. In 1979, with Washington worried about 52 hostages in Tehran and terrorist threats at home, Robison’s boss asked him to create a big container for works of the highest value. If catastrophe hit, the container could be spirited away to an undisclosed location. Today, Robison has seven boxes in two separate storerooms – four for European holdings, three for American. These do not include the museum’s 10,000 photographs, 3,800 paintings and 2,900 sculptures, outside of Robison’s purview and mostly too big for any mad dash out the building. In the two storerooms that Robison asked not be photographed or their locations disclosed, the black, cloth-lined boxes, each the shape of very large books, bear the label “WW3,” drawn in calligraphy. These in-case-of-World-War-III containers lie ready for any possibility, and in Robison’s absence, security guards have a floor plan that shows their exact location, like an X on a pirate map.

ChittahChattah Quickies

Rate This Article: What’s Wrong with the Culture of Critique [Wired.com] – Are mounting (and recursive) reviews and opinions on every-little-thing blinding us with tidal waves of bias and robbing us of fundamentally human experiences such as the joys of discovery and failure?

Our ever more sophisticated arsenal of stars and thumbs will eventually serve to curtail serendipity, adventure, and idiotic floundering. But more immediate is the simple problem of contamination. When the voices of hundreds of strangers, or even just three shrill ones, enter our heads, a tiny but vital part of ourselves is diminished. Suddenly we’re breached, denied the pleasure of articulating our own judgment on this professor, or that meal, or this city… There’s an essential freedom in being alone with one’s thoughts, oblivious to and unpolluted by anyone else’s. Diminish that aloneness and we start to doubt our own perspective. Do I really think Blue Bottle coffee is that great? Or Blazing Saddles that funny? Do I really not like that pizza place because it isn’t authentic New York-style? Sure, it’s entirely possible to arrive at one’s own opinion amidst a cacophony of others. But it’s also possible to bend, unknowingly and imperceptibly, toward a position not naturally our own.

Radical Sharing Works: This Guy Lets the World Use His Starbucks Card for Free [Good.com] – Accidental, experimental business model proves effective, adds unexpected value.

On July 7th, Stark loaded $30 onto his card and posted the image for his friends to use. Within hours, the money turned into caffeine and prefab sandwiches. So Stark added another $50 and invited a few more friends to see if they liked paying for things with their phones, creating an informal user experience focus group. But this time, the money didn’t vanish. People started adding money as well as spending it. And since then, it’s become an experiment in anonymous collective sharing. Buying a cup of coffee on the card becomes a special act of participation, and giving back so a stranger can do the same just feels good, and certainly better than the average frappuccino. In that way, the technology Stark created is adding value to the coffee people purchase. “Overall it’s working,” he says. Stark created a little program that would check the value on the card and post it to Twitter, so experimenters could see if there is enough for a cup o’ joe before heading out to Starbucks. More and more people joined. As of about 11 a.m. PST today, Stark said that about $3,664.24 had passed through the card.

ChittahChattah Quickies

The Mystery Worshipper [Ship of Fools] – Part market research technique, part Yelp, here’s a niche example of online reviews. The headlines are gently self-effacing, with a post-modern take on reviewer umbrage, say “Cleaning lady plays iPod at Santiago el Mayor, Zaragoza.”

Since ancient times (ok, 1998), Ship of Fools has been sending Mystery Worshippers to churches worldwide. Travelling incognito, they ask those questions which go to the heart of church life: How long was the sermon? How hard the pew? How cold was the coffee? How warm the welcome?

The only clue they have been there at all is the Mystery Worshipper calling card, dropped discreetly into the collection plate.

ChittahChattah Quickies

  • [from julienorvaisas] Overwhelmed Online Shoppers in UK Can Justbuythisone [Advertising Age] – [Beta site leverages online reviews of many products to lead online shoppers directly to a product.] The explosion of consumer choice makes the internet a giant playground for some, but for the many people who find themselves paralyzed by too many options, Justbuythisone.com is coming. It offers consumers the opportunity to "stop shopping and start enjoying life" by providing just one search result for each category of electrical goods. So if you're looking for a TV for less than $500 it will tell you which one to buy, and give you three concise reasons why. Kyle McGinn was part of the team that came up with the idea during an offline brainstorming week. "We knew that 25% of people are overwhelmed by the choice on price comparison sites and inspired by TED talks on the paradox of choice and the need to sweat the small stuff, we decided to create something utterly simple and extremely useful." It is also built around principles of data visualization.

ChittahChattah Quickies

  • [from steve_portigal] DarkPatterns.org – [This site seems aimed at designers but could also be the seed of a User Literacy effort to raise awareness among consumers] This pattern library is dedicated to Dark Patterns: user interfaces that have been designed to trick users into doing things they wouldn’t otherwise have done. Normally when you think of “bad design”, you think of laziness or mistakes. These are known as design anti-patterns. Dark Patterns are different – they are not mistakes, they are carefully crafted with a solid understanding of human psychology, and they do not have the user’s interests in mind. The purpose of this site is to catalogue various common types of Dark Pattern, and to name and shame organizations that use them. [via @kottke]
  • [from julienorvaisas] How to shrink a city [The Boston Globe] – [The shrinking economy has forced a new way of looking at strategic planning and innovation in the housing and urban planning sector.] “It’s so contrary to what most planners do, it’s contrary to what we spend our time teaching students, [which is] all about how do you manage growth and accommodate growth,” says Joseph Schilling, who teaches urban affairs and planning at Virginia Tech University and helped launch the National Vacant Properties Campaign. “The challenge for planning is how do you adapt existing tools and planning strategies to deal with an economy and market that is either totally dysfunctional or will have maybe slow, modest growth at best.”
  • [from julienorvaisas] Americans Demand Crispier Outside [The Onion – America’s Finest News Source] – [Alas, if only the elusive consumer would come out of hiding and just tell us what they want, nay, what they need!] Irate citizens have rallied in front of shops and drive-thru windows nationwide to outline their demands, which include extra chunks, meltier bits on top, that classic buttery flavor the whole family can enjoy, and a wider array of sizes, shapes, and colors to mix and match. Sources are also calling for cleanup to be a breeze.
  • [from julienorvaisas] What If Google and Bing Waged a Search War and Nobody Noticed? [Advertising Age – DigitalNext] – [Full of quippy critiques of the nutty design evolution of search, reviews, online advertising from a "real person's" perspective, this slightly ranty column by Kevin Ryan is really a lament to how beholden so many of our experiences are to today's digital monoliths.] Instant search is another one of those solutions created by engineers completely out of touch with humans. Like instant coffee, it sounds like a good idea until you have to consume it. My guess is boredom and fatigue from all that free food and the happiest work environment on the planet has finally taken its toll. In other words, idle hands solve problems that don't exist.

Amazon FAKE MUSTACHE

It’s not a new phenomenon by any means, but the fake Amazon product reviews are hilarious and surreal. Is this subverting Amazon’s attempt at community building/crowdsourcing/whatever? How does Amazon decide when reviews are too far out or should they even?

Check out FAKE MUSTACHE – 6 WAY

Having spent 20 years in the Far East I returned to Blitey with a greying head of hair. This unforseen aging process also affected my tash. Now, a tash is the signature of a Far East Expat, everyone knows that. So, yes hullo, I had to try and salvage what dignity I had.

I first of all tried to dye my tash. This resulted in me going to A&E for severe burns to the upper lip and they had to shave my white tickler off. I was distraught. I had an important meeting with some government ministers the following week and I would never grow my pride and joy back in time.

Hense my intro to FAKE MUSTACHE – 6 WAY. I was saved, and I had 5 spares incase number 1 fell into my beer.

My meeting with the governement ministers went very well indeed and everyone commented on how good I looked and how my tash had grown to a quality expat thickness.

I now no longer grow my natural tash as ‘6 WAY’ is more versatile and I can put it to bed at night (I have a little action man bunkbed for him) meaning I dont have a shabby tash in the morning.

Hurrray for 6 WAY.

Yes hullo…

and

Is there a man, woman, or child who would not benefit from ownership of a FAKE MUSTACHE – 6 WAY? I think not. Once the crucial element of Rosalind’s transformation in Shakespeare’s As You Like It, now the centerpiece of my casual Friday wear, the FAKE MUSTACHE – 6 WAY is as timeless as hair itself.

The product ships with an extensive manual describing the different curves the moustache can take, but neglects to list the six accepted ways of wearing the hairpiece:

1) Below the nose, above the lip: the classic; highly recommended.

2) Atop a bald head, in lieu of a toupee: be careful when removing your bowler.

3) On one’s right-hand index finger: briefly popular during the Victorian era; long out of favor in polite society.

4) On one’s bait and tackle: a delightful surprise. Ladies love this, as will your fellow fishermen.

5) Atop one’s feet: requires two moustaches. One bare foot looks ridiculous.

6) On the cheek: a jaunty variant of the classic upper palate.

It saddens me that I need to say this, but I have seen too many neglected moustaches to remain silent: please, gentlemen, take care of your moustache! I heartily recommend Colonel Ichabod Conk’s Moustache Wax. If you can withstand the Colonel’s grim visage staring at you from beyond the grave (and the side of the jar), your FAKE MUSTACHE – 6 WAY will thank you for the much-needed wax job.

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