Posts tagged “radio station”

The Waters We Swim In

Driving through an area called Little Saigon last night, we saw an advertisement for a radio station called The Fish. The poster showed a clean-cut white white family (odd, for that neighborhood) and the above slogan. Turns out to be a Christian radio station (ah, makes sense now!). It’s like other nationally-branded and clearly-differentiated radio stations (Alice, Jack-FM)…although in some cases the brand/format evolves organically, with operators in different markets copying each other, rather than a top-down roll-out. I believe The Fish is the latter.


About Steve