Dissident Creates by Remote Control [NYT.com] – Of course this is a political act as much as an artistic or commercial one (and some art theorist can probably explain why it must always be all three, yes?) but this seemed a novel application of remote collaboration software, at least in the way they’ve framed it.

In an unusual collaboration with W magazine, Ai Weiwi created a story line for a series of photos that were shot on location in New York by the photographer Max Vadukul as Mr. Ai looked on, art directing via Skype on a laptop computer. Mr. Vadukul would set up a shot and look to Mr. Ai for approval. “We could see him on the screen, scrolling through the images,” Ms. Solway said. “What was so interesting was his attention to every detail. There was this big shower in Rikers – we thought it looked very dingy, but he said the grout was way too clean and graphic.”

Don’t Blink! The Hazards of Confidence [NYT.com] – While the whole article primarily deals with the decisions that financial professionals make (scary scary stuff), the principles on judgement and decision-decision making feel sound, if challenging.

You are probably an expert in guessing your spouse’s mood from one word on the telephone; chess players find a strong move in a single glance at a complex position; and true legends of instant diagnoses are common among physicians. To know whether you can trust a particular intuitive judgment, there are two questions you should ask: Is the environment in which the judgment is made sufficiently regular to enable predictions from the available evidence? The answer is yes for diagnosticians, no for stock pickers. Do the professionals have an adequate opportunity to learn the cues and the regularities? The answer here depends on the professionals’ experience and on the quality and speed with which they discover their mistakes. Anesthesiologists have a better chance to develop intuitions than radiologists do.

Personal Eco-Concierges Ease Transition to Green [NYT.com] – Last year we did a research project that looked at “going green” as a journey. We met people at various stages along that transition and what their decisions were like at each of those stages. No surprise to see businesses appear explicitly aimed at facilitating the steps along that journey; indeed we identified other products and services that were or could speak to that goal – beyond usage to growth.

“The problem with going green is that people think it takes so much work, so much effort, so much conscious decision-making,” said Letitia Burrell, president of Eco-Concierge NYC, a year-old business in Manhattan that tries to make it easy for people to rid their homes of toxins, hire sustainable-cuisine chefs and find organic dry cleaners. It is a niche business, but a clever one. At least a half-dozen services of this type have sprung up around the country in recent years, both to help time-starved consumers manage their lives and to assuage the guilt of those who worry that they are letting the planet down. “There are people who come to us gung-ho and they want to make a sweeping lifestyle change,” said P. Richelle White, who left a corporate advertising job four years ago to start Herb’n Maid, a green cleaning and concierge service in St. Louis. “These are busy professionals who don’t have the time to do the research themselves about different products and services.”

Sexy, religious images spotted on new money [CBC News] – Getting feedback to designs before going to press is proven once again to be a good idea. Seems like a great application of a focus group, since the feedback needed is shallow and not very nuanced, although interesting to note that the social dynamics of a focus group limit the naturalness of that feedback – so much so that it made it into the report!

The Bank of Canada fretted that Canadians would find all kinds of unintended images on the new bills. So the bank used focus groups to spot “potential controversies.” “The overall purpose of the research was to disaster check the $50 and $100 notes among the general public and cash handlers,” says a January report to the central bank. Almost every group thought the see-through window looked like a woman’s body, but participants were often shy about pointing it out “However, once noted, it often led to acknowledgment and laughter among many of the participants in a group.” On the other side of the bill, there’s an image of a researcher at a microscope and a depiction of the double-helix structure of DNA. But the DNA strand evoked something else. A Vancouver focus group thought it was “a sex toy (i.e., sex beads).” Others thought it was the Big Dipper. There was no mistaking the microscope, but when focus groups flipped over the bill they noticed the edge of the instrument showed through like a weird birthmark on Borden’s cheek. Respondents also thought the former prime minister was either cross-eyed or that each eye was looking off in a different direction, the report says “Others felt that the PM’s moustache is unkempt.” Every focus group thought they saw religious iconography on the face of the Peace Tower clock. “It was often described as ‘The Star of David.’ Others referred to it as a ‘pagan’ or ‘religious’ symbol,'” the document says-Bank of Canada spokeswoman Julie Girard said the bills got tweaked after the focus groups. “Before and after those focus groups, there were design changes for multiple reasons,” she said.

What do diet soda, strollers, and pink have in common? (hint: not women)

Dr Pepper Ten: Because Men Don’t Drink Diet Soda? [huffingtonpost.com] A new diet soft drink is out and “It’s not for women”. In explicitly marketing the dudeness of the drink, including a definitive guide to social protocol for men known as the Dr Pepper 10 Man’Ments, the ad campagin has apparently been effective at getting both men and women to give it a try.

A Facebook page for the drink contains an application that allows it to exclude women from viewing content, which includes games and videos aimed at being “manly.” For instance, there’s a shooting gallery where you shoot things like high heels and lipstick, for example. There is also a “man quiz” with questions on activities like fishing and hunting. “One topic people never tire of talking or arguing about is differences between men and women, particularly if women are excluded,” said Deborah Mitchell, executive director for the Center for Brand and Product Management at the University of Wisconsin School of Business. “That will always get someone’s attention.”

How To Design “Manly” Household Products For The Involved Dad [fastcodesign.com] ‘More Work for Mother’ comes full circle as designers focus on the domestic dad.

When out in public, even the most rational dad might shun parenting products that make him feel less “manly.” For instance, my friend Chris is a tough-on-the-outside social worker by day, but he also stays at home part-time with his daughter, Sarah. Every time he goes to daycare, the park, or play dates, he has a routine of emptying the entire contents of his wife’s handbag-like diaper bag into his own duffel. “One topic people never tire of talking or arguing about is differences between men and women, particularly if women are excluded,” said Deborah Mitchell, executive director for the Center for Brand and Product Management at the University of Wisconsin School of Business. “That will always get someone’s attention.”

Defend Your Research: The Color Pink Is Bad for Fighting Breast Cancer [harvardbusinessreview] Gendered approaches to marketing and branding may actually have the opposite effect desired, aka rejecting the hypothesis of “So long as it’s pink-”

The finding: Seeing the color pink makes women less likely to think they’ll get breast cancer and less likely to donate to cancer research… In psychology, there’s a lot of literature on defensive responses. How do we deal with threatening ideas, with things that are existentially difficult to comprehend? What happens is, these set off very strong denial mechanisms. By adding all this pink, by asking women to think about gender, you’re triggering that. You’re raising the idea that this is a female thing. It’s pink; it’s for you. You could die. The cues themselves aren’t threatening-it’s just a color! But it connects who you are to the threats

Locker Decorations Growing in Popularity in Middle Schools [NYTimes.com] – Yet another extremely specific product development area opening up. So many that emphasize the customizing (aesthetically, functionally) of environments (or products that represent environments): digital devices, closets, cars, lockers.

At middle schools across the country, metal lockers that were long considered decorated if they had photos of friends or the teen heartthrob of the moment – Shaun Cassidy years ago, Justin Bieber today – have suddenly become the latest frontier in nesting. Peek inside, and find lockers outfitted with miniature furry carpets, motion-sensor-equipped lamps that glow when the door opens, mirrors, decorative flowers, and magnetic wallpaper in floral and leopard-print patterns. It is hard to say whether retailers have merely capitalized on or actually created demand among girls for the accessories.

Related Photo Projects [The Adaption to My Generation] – A photographer who takes a picture of himself every day documents many of the other projects online where people are doing something similar.

Other ‘Passage of Time’ Portrait Projects (Roman Opalka, after every day of painting numbers in his studio, photographs his face. If only we could see documentation of the entire sequence) and Other Obsessive Photo Projects (Adam Seifer documents everything (not really) he eats.

A History of Pizza Hut’s New Product Releases, 2002-2042 [McSweeney’s] – Satirical design fiction, echoing both Idiocracy and Wired’s Postcards from the Future.

2002: Meat Lover’s Pizza
2007: Crust Craver’s Pizza
2012: Fat Person’s Pizza
2017: Overweight Woman’s Pizza
2022: Obese Child’s Pizza
2027: Fat Man’s Surprise
2032: Depressed Couple’s Sad Pizza
2037: Disgusting Pizza, for a Fat Person
2042: Just the Thing for a Sad Fat Guy

Interview with Patricia Ryan Madson on How Improv Can Change the World [Priya Parker] – As often happens, the principles of improv give us a lens towards larger truths about how life – just being in the world – can or should work.

Trying produces tension and misdirects our focus away from what we are doing onto an obsession with the result. We are doomed to fail when we try to be smart or witty or amazing. It you think about it the people who actually are smart, etc. are focusing on what they are doing rather than how they are doing. I can make an average painting, story, etc. And if I put my attention on just doing what comes naturally, just making it the most obvious to me then the result is commonly pretty good. Trying is misplaced attention. The idea of excellence robs us of our common sense intelligence.

Snooping in the Age of E-book [NYT] – There are many reasons we advocate for studying people in their own environment. One of them is the richness of the cues you get from that environment. This short piece articulates those cues nicely.

A bit of gumshoe in someone’s cupboard or closet can reveal far more about them than an entire evening’s worth of chitchat. “Places reflect long series of behavior,” he told me during a recent visit to my home. “If I have a conversation with you, I just get snippets of behavior. Your books, your chairs, your wall hangings represent an accumulation over many years. A space distills repeated acts. That’s why it’s hard to fake.” Of the five major personality traits, three – openness, conscientiousness and extroversion – are clearly revealed in people’s spaces…Snooping, in other words, instead of being an antisocial activity, is actually prosocial. Our spaces are telling others what we’re like even when we’re not. These days, we need such boosts to communication, because as the demise of the bookshelf shows, our true selves are increasingly retreating from public display and disappearing inside our devices. We are becoming, as Ms. Fadiman lamented, more invisible. “Our obsession with privacy is somehow reflected in the fact that our taste is now locked up invisibly inside all of these little boxes.”

Can the Cult of Bang & Olufsen Last? [Wired] – Rob Walker catches up with the 2011 edition of this long-standing audio company, known for out of this world design and out of reach prices, as he says, “audiophiles lost out to audio audio files.” The closing paragraph is telling and compelling.

Mantoni sounds intent on prodding B&O toward a less aloof attitude about the marketplace. “We need to go out and talk to customers,” he says. He recently told 30 of his top executives that they would be working in B&O stores for a while to meet customers face-to-face. There’s a message here about design: Of course the company has to keep producing distinctive wares-but these also have to fit shoppers’ actual lives.

Questioning the nature of research [research-live.com] – Ogilvy Group UK vice chairman Rory Sutherland advocates for context-based research to inform advertising, which is mostly served now by traditional quantitative market or survey research methodologies. We are messy beings, and straight-forward research approaches yield neat numbers that have nothing to do with the reality of decision making. This is preaching to the choir on this forum, but the interview is chock full of quotables! In the end, he calls for research that gets closer to people, and for an experimental approach to developing marketing and advertising.

No-one in any research group would ever say, “If there are four brands of shampoo, I’ll buy the one that has most bottles on the shelf”, or “I’ll choose the one that’s on the third shelf up because it’s the one that doesn’t require much reaching down” or “I’ll look at the prices of three products and choose the one in the middle.” In reality, we use heuristics and shortcuts and cognitively miserliness like this all the time. The mistake that quite a lot of advertising methodologies make is assuming that brand preference translates perfectly into purchase behaviour. It’s also making the assumption, of course, that preference is formed in advance of behaviour. Quite a lot of evidence from both behavioural sciences and from neuroscience suggests that we act first and form our opinions in light of our actions.

I think the way we think we decide and the way we actually decide don’t have that much in common. The conscious rational brain isn’t the Oval Office; it isn’t there making executive decisions in our minds. It’s actually the press office issuing explanations for actions we’ve already taken.

I’m emphatically not downplaying the importance of fame, awareness, mental availability – whatever you want to call it. What I would downplay is detailed dissections of consumers stated reasons for adopting or planning to adopt a particular course of action.

Quite often, people within a group will pretend they are a maximiser, when most of our decisions are taken as satisficers. We always claim in the presence of others that we are great connoisseurs looking for the best value for money we can find, but most of the time we simply don’t have the mental energy for that. It would be an insane use of our mental resources in any case. So what we do is look for something that is pretty much guaranteed not to be crap. That’s why in some ways you can never quite make sense of the popularity of McDonalds. Everybody, whenever you talk about food, they’ll always talk bullshit about health and Italy and olive oil. But actually, when it comes to eating, what we want is a place that won’t rip us off, won’t give us food poisoning, the toilets will be clean, the service will be OK, and everything will be pretty good. Paul Dolan, the government’s wellbeing adviser, says: “Nothing is as important as we think it is when we’re thinking about it”.

The modem sound has gone the way of the brabble.

Robert Fulford: When words die [nationalpost.com] The Oxford Concise Dictionary has been forced to abandon words. Never fear, they will remain in the OED, which is not restrained by promises of concision!

The Concise has also set aside “threequel,” meaning the third book in a series; it never caught on, perhaps because trilogies are out of fashion. The Concise has likewise abandoned “brabble,” which means a paltry but noisy quarrel, and “growlery,” meaning the private den of a man. I knew none of these words in their prime and now must recognize that they are on their way out. It leaves an odd feeling, a cousin to the nebulous melancholy that accompanies the reading of an obituary of someone you would like to have known…Shouldn’t we have a category for endangered words? Perhaps we need a system of adopting words to keep them safe and well, the way people adopt favourite stretches of highway. We would sign up, promise to use our chosen words as often as possible and of course object when they are misused or threatened with abandonment.

Bleeoo! #RIPdialup [bleeoo.com] That strange modem sound hasn’t been heard for awhile in most parts, and is not missed, at least by this former dialer-upper. Yet, another strange nostalgia breeds, even for this horrible sound. The bleeoo-crackle meant that you were just sitting there waiting, pointlessly, anticipating the blissful connection. We endured it only because we had to. I guess it’s today’s equivalent of having to walk to school through the snow uphill both ways. Kids today!

Remember the glory of dialing up? Kids today won’t know the shrill cry of a 9600 baud, or the magical “doodleeedoo” of a 28.8 modem. Help preserve our digital history. Join us in recording your best impression of a “modem handshake” sound.

(Thanks Steve, for the pointer to Bleeoo!)

The secret life of pronouns [newscientist.com] – James Pennebaker’s studies show that the use of small, seemingly insignificant “function” words reveal a great deal. We cognitively focus more on the “content” words, which provide meaning and provoke the imagination. Function words are used more unconsciously.

Function words serve quieter, supporting roles – connecting, shaping and organising the content words. They are what determines style… They are used at high rates, while also being short and hard to detect. They are processed in the brain differently than content words. And, critically, they require social skills to use properly… It seems the use of articles can tell us about the ways people think, feel and connect with others. The same is true for pronouns, prepositions, and virtually all function words. One area this is useful is in personality research. As you might guess, different patterns of function words reveal important parts of people’s personalities. In one experiment, we analysed hundreds of essays written by my students and we identified three very different writing styles: formal, analytic and narrative. Formal writing often appears stiff, sometimes humourless, with a touch of arrogance. It includes high rates of articles and prepositions but very few I-words, and infrequent discrepancy words, such as “would”, and adverbs…Those who score highest in formal thinking tend to be more concerned with status and power and are less self-reflective. They drink and smoke less and are more mentally healthy, but also tend to be less honest…We have also found that function words can detect emotional states, spot when people are lying, predict where they rank in social hierarchies and the quality of their relationships. They reveal much about the dynamics within groups. They can be used to identify the authors of disputed texts, and much more. The smallest, stealthiest words in our vocabulary often reveal the most about us.

He then turns it on himself!

Using a recording device programmed to switch on for about 30 seconds once every 12 to 14 minutes, I have been able to analyse my family’s interactions. The first weekend I wore it seemed uneventful. But when I transcribed my recording I was distressed to see the way I spoke to my 12-year-old son. My tone was often detached. I used big words, lots of articles and few pronouns. My language was warmer with my wife and daughter. The experience had a profound effect on me. Thereafter, I made a conscious attempt to be warmer and more psychologically available to my son. I have also analysed my language in emails, classroom lectures, articles and letters. Sometimes my language is predictable, sometimes it isn’t. And when it isn’t, I learn something about myself.

The Mechanic Muse – From Scroll to Screen [NYTimes.com] – It’s easy to get caught up in the user interface changes that digital technology brings to everyday activities like reading, but of course there are very cool precursors (if you will) in the history of book design.

But so far the great e-book debate has barely touched on the most important feature that the codex introduced: the nonlinear reading that so impressed St. Augustine. If the fable of the scroll and codex has a moral, this is it. We usually associate digital technology with nonlinearity, the forking paths that Web surfers beat through the Internet’s underbrush as they click from link to link. But e-books and nonlinearity don’t turn out to be very compatible. Trying to jump from place to place in a long document like a novel is painfully awkward on an e-reader, like trying to play the piano with numb fingers. You either creep through the book incrementally, page by page, or leap wildly from point to point and search term to search term. It’s no wonder that the rise of e-reading has revived two words for classical-era reading technologies: scroll and tablet. That’s the kind of reading you do in an e-book. The codex is built for nonlinear reading – not the way a Web surfer does it, aimlessly questing from document to document, but the way a deep reader does it, navigating the network of internal connections that exists within a single rich document like a novel. Indeed, the codex isn’t just another format, it’s the one for which the novel is optimized. The contemporary novel’s dense, layered language took root and grew in the codex, and it demands the kind of navigation that only the codex provides

Thanks, Ilya!

Ultrabook: Intel’s $300 million plan to beat Apple at its own game [Ars Technica] – Although a divergence from the main theme of the post, the author’s narrative of trying to make a laptop purchase online is hilarious and depressing all at the same time.

The options I get are just… meaningless. Yes, I want “Everyday Computing,” so I want an Inspiron. But hang on, I also want “Design & Performance,” so I want an XPS. Wait a second, I want “Thin & Powerful,” too. So maybe I want a Z Series? But the only line that apparently matches my broad search criteria-lightweight, 11-14″-I wouldn’t even consider because I don’t want a “gaming” laptop, and so I’m never going to click Alienware! Is this the best way to sell laptops? Create a bunch of categories with arbitrary, overlapping labels, and just hope that buyers manage to fight through the system to find something that isn’t wretched? Maybe HP will be better… no, not really. Their site has some outright weirdnesses (yes, I’m in the UK, and yes, we’re metric, but no, I don’t want my screen measured diagonally in centimeters; we don’t do that). The same odd labels cover everything-I know I don’t want “Mini/Netbook,” but I want both “Everyday Computing” (that term again) and “High performance” (because I don’t want it to be slow, do I?). And who knows what “Envy” means? When I tick my screen size and weight boxes, I get back a crop of lousy netbooks that are almost the complete opposite of what I want.

Mousetraps, Maybe, but Can You Build a Better Paper Clip? [wsj.com] – Embedded in this article about Klix, ACCO’s new entry into the paperclip fray are some fun tidbits about the humble supply, which has been a staple in offices (ahem) since 1903. The subtext of the article seems to question the wisdom of reinventing the poster-child for commodotization at all.

A bigger mystery is what Americans do with the estimated 11 billion clips sold annually in the U.S. That works out to about 35 per American. “We actually can’t understand how the U.S. consumption can be so huge,” says Martin Yang, a senior vice president at Officemate. Many, of course, “are used to hold papers together temporarily,” as the International Trade Commission, a U.S. agency, helpfully explained in a July report on the clip trade. That isn’t the full story, though. “I use them a lot,” says William Zamstein, a 23-year-old Penn State student who worked as an intern at the U.S. Department of Labor this summer. “Staples are totally permanent, and they leave marks,” he says. Mr. Zamstein also has used paper clips to clean his fingernails. Others report using clips to hang Christmas tree ornaments, clean pipes and unclog tubes of glue. Some bend clips while talking on the phone, then flip them into the trash. Certain types of shredders have been made tough enough to digest all the clips office workers toss out with stacks of old paper.

Mermaids poised for their mainstream splash [SF Chronicle] – Here’s an emergent trend that we’ll all want to get in front of, whether it’s cultural literacy or presents for friends and children, or perhaps cashing in before it the bubble bursts.

Mermaids are about to swamp vampires and zombies as supernatural rainmakers in popular culture. Photographer Mark Anderson is releasing a book called “M: Mermaids of Hollywood,” that features Anna Faris, the Kardashians, Kristen Bell and others in tails. Carolyn Turgeon, author of “Mermaid: A Twist on the Classic Tale,” has agreed to run a new magazine, Mermaids & Mythology. The true beneficiaries of the mermaid bull market are small-business owners who cornered the mermaid market before there actually was one. Eric Ducharme, who lives near Tampa, makes about seven latex tails a month for $500 to $700 and since December has created 25 silicone ones for $1,600 to $5,000, including one for Lady Gaga. The Weeki Wachee Springs Underwater Theater, also near Tampa, started its mermaid shows in 1947. In danger of closing just a few years ago, it’s now hosting sold-out camps for adults who want to swim with tails.

Masked Protesters Aid Time Warner’s Bottom Line [NYTimes.com] – The mask wearers have been seen here in the Bay Area recently, in protests against the BART transit system preemptively disconnecting cell service in advance of a protest. There’s clearly a market for knockoff masks, which may lead to some corrective corporate actions, which may in turn lead to more protests and indeed an entire economic turnaround.

When members [of Anonymous] appear in public to protest censorship and what they view as corruption, they don a plastic mask of Guy Fawkes, the 17th-century Englishman who tried to blow up the Houses of Parliament. Stark white, with blushed pink cheeks, a wide grin and a thin black mustache and goatee, the mask resonates with the hackers because it was worn by a rogue anarchist challenging an authoritarian government in “V for Vendetta,” the movie produced in 2006 by Warner Brothers. What few people seem to know, though, is that Time Warner, one of the largest media companies in the world and parent of Warner Brothers, owns the rights to the image and is paid a licensing fee with the sale of each mask.

Come On, Feel the Mud [NYTimes.com] – This interactive feature has some lovely, if muddy pictures, but mostly I was struck to learn that there’s a Polish Woodstock. If nothing else, we are clearly a decades past the dawn of political correctness where that phrase could only be the punchline to an offensive joke.

The original Woodstock festival was known for both its music and its mud. Although it is no relation to the American festivals, the Woodstock Festival in Kostrzyn nad Odra, Poland, does its best to recreate the experience by building giant mud pits in which thousands of young Poles writhe and wrestle to a hard-driving beat. Now in its 17th year, the Polish Woodstock mixes older Western rock bands like Prodigy and Helloween with popular Polish acts like Laki Lan and Enej. Despite the aggressive music, the vibe in the mud pit is much more summer of love. “We are moshing, we are throwing sand and dirt, but it’s really friendly,” said Michal Knapinski, 16. “When someone falls, there are hundreds of hands pulling him up.”

Better than Sims [agendabeijing.com] – This interview with Kwestr game creator Frank Yu contains a vision for the future, when things like Kwestr will help us connect “online life” with “actual life.” Kwestr aims to gamify life to facilitate this. I started up on Kwestr beta to give it a try. It feels a little silly at this stage, like a cartoonish, aspirational to-do list. Kind of nice that you can break goals into the steps you need to achieve the goal or kwest. I’m not sure this kind of stuff begs to be shared and socialized. I can vaguely imagine sharing a kwest with friends to compete to achieve it. It hardly feels game-ish though at this stage. I didn’t see a way to add rewards or prizes. Badges? Hm. Yawn. I’m sure they’re working on that aspect of the game. At this point, it comes across more like another means to try to motivate myself to be a better person, which I would probably ignore and feel guilty about. I didn’t pick up on a competitive vibe at all (then again I didn’t connect with anyone on it). Thinking bigger, though, when I consider his goal to partner with brands to provide on-location Kwestr integrated experiences, and this thing might have some spark! Sounds a lot like what foursquare and etc aim to achieve as well (and they’ve done a remarkable job of making it competitive – for instance, don’t even try to be Mayor of Portigal Consulting, or we will bring it). In any case, this iteration has a honey-badger as a mascot. OK, it’s just a regular-badger. Which they admit looks like a raccoon.

“We can make anything into a role-playing game experience, whether it’s going to a party with your friends, going to a museum, or going on a trip. We can make any kind of event into an RPG experience. You can bring your friends into it by challenging them to be part of your kwest. Once you’ve completed your kwest you receive a badge. The kwest can be anything from “Lose Weight,” “Be a Vegetarian for a Day,” “Learn Chinese,” or it can be fun stuff like “Have a Beer on Fridays.” We have kwests already built into the site, but you can also create your own…I want to help people accomplish their goals and their dreams. I want to help people break down their goals into steps, stay motivated, and help them follow up. For instance, buying a house is hard. How do you do it? We can help people break it down into steps and stay motivated along the way. Also, allowing these kinds of journeys to be shared with other people opens up potential for others to help support you.”

Speaking of the game of life, just for fun here’s a commercial from the olden times for the Game of Life, by Milton Bradley who, according to this ad, makes the best games in the world. That’s how we used to think about gamifying life!

Watch Your Mouth: The Sounds of Snacking [good.is] – Peter Smith examines the way marketing and product development have used sound to manipulate consumer response by building in auditory cues (both in the crinkly packaging and words used in naming and branding) and speculates whether these powers can be used for good rather than evil. For creating healthier eating patterns rather than pushing fatty snacks. Not that I personally have anything against fatty snacks. I wonder if this tactic would be sufficient to move the needle on carrot consumption?

Dan Jurafsky, a Stanford linguist who blogs on The Language of Food, recently performed a “breakfast experiment” on 81 ice cream flavors and 592 cracker brands. He found that the ice cream names tended to employ back vowels-sounds formed in the back of our mouths that generally refer to big, fat, heavy things. Front vowels, on the other hand, tend to be used in words that refer to small, thin, light foods, like crackers. Say them out loud: rocky road, chocolate, cookie dough, coconut-heavy on low-frequency o’s. Now listen to Cheese Nips, Cheez-Its, Wheat Thins, Ritz Bits, Triscuit, Cheese Crisps-you can hear all those little bitty e’s and i’s. These things matter. Sound symbolism appears to be more universal than the kinds of learned cultural associations we pair with colors or odors…In other words, making potato chips appealing goes well beyond the right combination of salt and oil. From the atmospheric crinkling of the bag to the crunch inside your mouth, all these sounds influence our perception of food at the affective level. Even saying the word “chip” forces a smile. It’s easy to see these tools could be used to manipulate and market food deceptively, say, “Snap into an (itty-bitty sounding) Slim Jim!” But it’s also worth thinking about how subtle auditory cues might be employed to encourage healthier behaviors-literally, to make healthier food sound better. If baby carrots were rebranded as “bits” or vegetable stands took a cue from Good Humor’s chirpy ice cream jingles, who knows?

Print vs. Online: The ways in which old-fashioned newspapers still trump online newspapers. [slate.com] – Jack Shafer recounts his rejection of and then ultimate return to consuming the news in good olde print. For him, attention to and retention of the news is much improved. Our old friends tangibility and experience exert their influence on him as well. Recent research seems to support his experiences. How might newspapers create real value out of this burgeoning new respect for the medium? There might be something to Shafer’s sarcastic idea about having his carrier hand-deliver his digital content with cues to the familiar physical form. There’s a little bit of a buzz lately about hybrid digital/physical delivery systems, like the recent Phoenix Down album-delivery system on a sweet flash drive, noted below.

I started missing the blue Times bag on my lawn and the glossy goodness of the Sunday magazine. Perhaps if I could have gotten my carrier to toss a blue-bagged computer preloaded with the Times Reader onto my lawn every morning, I could have survived. But no. What I really found myself missing was the news. Even though I spent ample time clicking through the Times website and the Reader, I quickly determined that I wasn’t recalling as much of the newspaper as I should be. Going electronic had punished my powers of retention. I also noticed that I was unintentionally ignoring a slew of worthy stories…My anecdotal findings about print’s superiority were seconded earlier this month by an academic study…The researchers found that the print folks “remember significantly more news stories than online news readers”; that print readers “remembered significantly more topics than online newsreaders”; and that print readers remembered “more main points of news stories.” When it came to recalling headlines, print and online readers finished in a draw… Newspapers are less distracting-as anybody who has endured an annoying online ad while reading a news story on the Web knows. Also, and I’m channeling the paper a little bit here, by virtue of habit and culture a newspaper commands a different sort of respect, engagement, and focus from readers.

Phoenix Down: Brooklyn hip hop trio release their latest album on a pixelated feather [coolhunting.com]

Besides eliminating clutter, one of our favorite upshots of the post-CD era is the micro-movement of creative USB stick design. We’ve seen Doc Martens, surfboards and Red Stripe bottles among other adorable forms for the little devices, so it’s somewhat surprising that more bands haven’t paired sound and vision like Junk Science and Scott Thorough recently did by releasing their new album Phoenix Down on a mini-hard drive. Loaded with the tracks, as well as instrumentals, a cappella versions and a bonus folder of remixes and more, the limited-edition flash drive is a soft-rubber pixelated feather-a fitting mix of nature and digital for their 8-bit-heavy sound and lyrics like “the future’s pixelated.”

Ferreting Out Fake Reviews Online [New York Times] – We recently worked with a client exploring how online reviews impact purchase decisions. It’s a fascinating, emergent space . Our focus was more on using reviews than creating reviews but we surfaced a lot of insights around authenticity and more importantly, credibility (choosing who to believe is fundamentally different than identifying what is “fake”).

“For $5, I will submit two great reviews for your business,” offered one entrepreneur on the help-for-hire site Fiverr, one of a multitude of similar pitches. On another forum, Digital Point, a poster wrote, “I will pay for positive feedback on TripAdvisor.” A Craigslist post proposed this: “If you have an active Yelp account and would like to make very easy money please respond.” The boundless demand for positive reviews has made the review system an arms race of sorts. As more five-star reviews are handed out, even more five-star reviews are needed. Few want to risk being left behind. Determining the number of fake reviews on the Web is difficult. But it is enough of a problem to attract a team of Cornell researchers, who recently published a paper about creating a computer algorithm for detecting fake reviewers. They were instantly approached by a dozen companies, including Amazon, Hilton, TripAdvisor and several specialist travel sites, all of which have a strong interest in limiting the spread of bogus reviews.

Curator Andrew Robison decides what goes into National Gallery’s emergency box [WaPo] – Extant Cold War scenarios are aging out faster than naming your kids after soap opera characters, meanwhile there’s an overwhelmed-by-stuff story lurking in here. What would you take from your house if you could take 3 things in 30 seconds? If you could take 20 things in an hour? If you had three days to pack a large duffel bag? These decisions are terrifying ones and for all our curation, enthusiasm for collection, etc., the accumulation of analog and digital artifacts alike is continually proving to be one of the defining problems of our time.

But in an emergency, not everything can be saved, and so he carefully ranks which works should be spared. The Canaletto is an obvious candidate for his top-priority list of 74 works on paper, but if it is included, something else has got to go. In 1979, with Washington worried about 52 hostages in Tehran and terrorist threats at home, Robison’s boss asked him to create a big container for works of the highest value. If catastrophe hit, the container could be spirited away to an undisclosed location. Today, Robison has seven boxes in two separate storerooms – four for European holdings, three for American. These do not include the museum’s 10,000 photographs, 3,800 paintings and 2,900 sculptures, outside of Robison’s purview and mostly too big for any mad dash out the building. In the two storerooms that Robison asked not be photographed or their locations disclosed, the black, cloth-lined boxes, each the shape of very large books, bear the label “WW3,” drawn in calligraphy. These in-case-of-World-War-III containers lie ready for any possibility, and in Robison’s absence, security guards have a floor plan that shows their exact location, like an X on a pirate map.

Reading, writing, and calculations…

Like Pandora? Try A Literary Offshoot, Booklamp [flavorwire.com] – The folks at Flavorwire gave the book-recommendation engine Booklamp a little ammo, with comic results. Such as the “Lyrics of Sting” being recommended based on enjoying Walt Whitman’s “Leaves of Grass.” I tried to play too, but I lost interest after a cursory search for some of my favorite books and authors came up altogether empty.

BookLamp.org is a new website that is similar to Pandora – it creates algorithms and breaks down your book preferences by main themes. For instance, if you liked White Teeth, then Booklamp discerns that you’re into: Culture, Life/Death/Spirituality, Extended Families, Explicit Language, and “Elements of Time.” This results in some odd recommendations, such as The Cestus Deception (Star Wars: Clone Wars) by Steven Barnes. (Really? Because we are just never going to be in to that.) However, another suggestion was The Pregnant Widow by Martin Amis, which makes some sense. So click through and see what hilarious, interesting, and arguably accurate choices we found on our trip through the site.

Slowpoke: How to be a faster writer. [slate.com] – So it’s not just me! Agger’s quietly funny column includes some aha’s into the process of writing, some moments of vigorous nodding-and-agreeing (such as in the intro, excerpted below) and a rare banana-nut muffin pop-culture reference.

Hunched over my keyboard, I’m haunted by anecdotes of faster writers. Christopher Hitchens composing a Slate column in 20 minutes-after a chemo session, after a “full” dinner party, late on a Sunday night… So what’s holding us back? How does one write faster? Kellogg terms the highest level of writing as “knowledge-crafting.” In that state, the writer’s brain is juggling three things: the actual text, what you plan to say next, and-most crucially-theories of how your imagined readership will interpret what’s being written. A highly skilled writer can simultaneously be a writer, editor, and audience. Since writing is such a cognitively intense task, the key to becoming faster is to develop strategies to make writing literally less mind-blowing.

Do you Suffer from Decision Fatigue [nytimes.com] – Daily calculations become more taxing as they mount, to the point of fatigue; the effect is exacerbated by glucose levels. More wild-cards in trying to understand how people make decisions. Lots of great stories of research projects throughout the article.

No matter how rational and high-minded you try to be, you can’t make decision after decision without paying a biological price. The more choices you make throughout the day, the harder each one becomes for your brain, and eventually it looks for shortcuts…Once you’re mentally depleted, you become reluctant to make trade-offs, which involve a particularly advanced and taxing form of decision making. In the rest of the animal kingdom, there aren’t a lot of protracted negotiations between predators and prey. To compromise is a complex human ability and therefore one of the first to decline when willpower is depleted. You become what researchers call a cognitive miser, hoarding your energy. If you’re shopping, you’re liable to look at only one dimension…When there were fewer decisions, there was less decision fatigue. Today we feel overwhelmed because there are so many choices. Your body may have dutifully reported to work on time, but your mind can escape at any instant. A typical computer user looks at more than three dozen Web sites a day and gets fatigued by the continual decision making – whether to keep working on a project, check out TMZ, follow a link to YouTube or buy something on Amazon.