Posts tagged “publicity”

ChittahChattah Quickies

  • Social science meets computer science at Yahoo [SF Chronicle] – Yahoo Labs has bolstered its ranks of social scientists, adding highly credentialed cognitive psychologists, economists and ethnographers from top universities around the world. At approximately 25 people, it's still the smallest group within the research division, but one of the fastest growing.

    The recruitment effort reflects a growing realization at Yahoo that computer science alone can't answer all the questions of the modern Web business. As the novelty of the Internet gives way, Yahoo and other 21st century media businesses are discovering they must understand what motivates humans to click and stick on certain features, ads and applications – and dismiss others out of hand.

    Yahoo Labs is taking a scientific approach to these questions, leveraging its massive window onto user behavior to set up a series of controlled experiments (identifying information is always masked) and employing classic ethnography techniques like participant observation and interviews.

  • Domino’s "The Pizza Turnaround" [YouTube] – Domino's Pizza uses customer research to spawn product redevelopment, and then uses that process to promote their improved product. Note the negative quotes posted on the walls of their office.

ChittahChattah Quickies

  • Mexican Government Runs A Contest To Expose The Hellish Depths Of Bureaucracy – "Ms. Pardo said she thought the competition would not by itself guarantee change. But she said it helped not only to highlight the problem, but also encouraged Mexicans to speak out to try to force change, rather than just accepting the status quo. “Chileans don’t let this happen to them,” she said."

Can’t touch this

Chilling Effects Clearinghouse is a website that monitors Cease and Desist letters that bloggers and website creators may receive. One can submit such a letter and have it hosted there as well. The EFF offers legal liability guidance for bloggers as well.

Both these sites caught my eye today. I’ll probably write more about this later, but I was asked this morning to remove a posting from my blog. I don’t intend to do so, and I do intend to blog about the request. Soon.


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