‘You Are Not So Smart’: Why We Can’t Tell Good Wine From Bad [theatlantic.com] – In this excerpt from his book, David McRaney cites research suggesting that expectations are as critical as sensation in how we judge and gauge experience. If we expect that a wine will be high-quality, this will not only inform, but over-ride the actual experience of that wine. This has potential implications on how we talk to people about products and services in our research, relying more heavily on expectations as a lens to consider experience.

So is the fancy world of wine tasting all pretentious bunk? Not exactly. The wine tasters in the experiments were being influenced by the nasty beast of expectation. A wine expert’s objectivity and powers of taste under normal circumstance might be amazing, but Brochet’s manipulations of the environment misled his subjects enough to dampen their acumen. An expert’s own expectation can act like Kryptonite on their superpowers. Expectation, as it turns out, is just as important as raw sensation. The build up to an experience can completely change how you interpret the information reaching your brain from your otherwise objective senses. In psychology, true objectivity is pretty much considered to be impossible. Memories, emotions, conditioning, and all sorts of other mental flotsam taint every new experience you gain. In addition to all this, your expectations powerfully influence the final vote in your head over what you believe to be reality. So, when tasting a wine, or watching a movie, or going on a date, or listening to a new stereo through $300 audio cables — some of what you experience comes from within and some comes from without.

• [from steve_portigal] You Too Can Be Masterful at Analyzing Data (Go Dirty) [Cheskin Added Value] – [Darrel Rhea on the importance of outliers in analysis] At some point we grow the confidence and skill to look beyond the “tidy patterns” (however useful they might be) and focus on the anomalies. We become fascinated by data that doesn’t fit the patterns, or that doesn’t support our hypothesis. What the beginner discards as noise in the data, the master focuses on. That is where the big “Ah Ha’s” are – and where the big proprietary insights come from that can drive innovation. It’s often in weird, dirty data that we make our best discoveries.
• [from steve_portigal] Facebook’s ‘Like’ and Conspicuous Consumption [Lone Gunman] – [Agreed, but what are our expectations for outcomes of displaying our identity and values. To connect with others who share our likes? To have our likes acknowledged and even complimented? I think there's a lot more here, no doubt that social psychologists have been studying for decades] I feel that the ‘Like’ functionality is an expense-less method of conspicuous consumption: signalling your likes and brand preferences without having to actually purchase anything (we are saying “I aspire to be the type of person who likes x, y, z” or maybe more accurately “I want you to think I’m the type of person who likes x, y, z”).

• [from julienorvaisas] America: Land of Loners? [The Wilson Quarterly] – [Thoughtful commentary on the notion of "friends," a watered-down word these days, thanks to Facebook.] Friendship, like baseball, always seems to send intellectuals off the deep end. Yet there is more biological justification for our predecessors’ paeans to friendship than for our modern-day tepidity. Friendship exists in all the world’s cultures, likely as a result of natural selection. People have always needed allies to help out in times of trouble, raise their status, and join with them against their enemies. It doesn’t seem much of a stretch to conclude that a talent for making friends would bestow an evolutionary advantage by corralling others into the project of promoting and protecting one’s kids—and thereby ensuring the survival of one’s genes.
• [from julienorvaisas] Ewwwwwwwww! [The Boston Globe] – [Scientists are working on unpacking the psychology of physical disgust and it's role in moral decisions, which are obviously also based in powerful socio-cultural factors. Food for thought on just how layered the decision-making process is.] Just as our teeth and tongue first evolved to process food, then were enlisted for complex communication, disgust first arose as an emotional response to ensure that our ancestors steered clear of rancid meat and contagion. But over time, that response was co-opted by the social brain to help police the boundaries of acceptable behavior. Today, some psychologists argue, we recoil at the wrong just as we do at the rancid, and when someone says that a politician’s chronic dishonesty makes her sick, she is feeling the same revulsion she might get from a brimming plate of cockroaches.
• [from steve_portigal] iPad/Kindle combo proving deadly to rest of e-reader market [ars technica] – The show floor of January's Consumer Electronics Show was swamped with E-Ink-based e-readers of all shapes and sizes, to the point that it seemed that a tsunami of Kindle knock-offs was going to hit the US market in the first quarter of 2010. But in hindsight, it turns out that the wave actually crested at CES, and has now almost entirely subsided. The problem for these products is that the e-reader market appears to consist almost exclusively of people who want to use the devices to read, which means that they don't really care about being able to bend or flex the e-reader a little bit, nor are they willing to pay the huge premium that a touchscreen commands. Neither of these features enhances the basic reading experience that's at the core of why people pick an E-Ink device over a reader with an LCD screen. For those who just want to read, the Kindle is now very cheap. And if you're going to pay for a touchscreen, you might as well spend a bit extra get an iPad.
• [from steve_portigal] Persona [a set on Flickr] – [An ongoing series of photographs of people, and the stuff they are carrying with them. This sort of raw documentationism is without explicit analysis or articulated insight but of course the act of creation and the act of editing/selecting introduces a curatorial voice and implicit point of view on the world. It's just up to us to figure out what that is]

• [from steve_portigal] Thoughts on Maslow’s Hierarchy [lunchbreath] – [Wonderful cartoon that looks at the hierarchy as reflected in Tony Hawk, the dog, and robots]
• [from steve_portigal] The user experience of hot dog buns [FatDUX] – [Eric Reiss in a light-hearted consideration of hot dogs, buns,and global culture] Now here in Denmark, I’ve never seen anything except side-loaders (Gosh, who knew there was a technical term for this). That is until yesterday when I discovered the “Grab Dog” form-fitting hot-dog holder from the Danish bakery, Paaskebrød. An innovative solution? Absolutely. But a good solution?
• [from steve_portigal] First World Probs Launch – [The definitive reference] FirstWorldProbs.com was launched as a sounding board for those who are privileged and still suffering. With unemployment at 10% in much of the Western world, and the rest of the world in far worse financial conditions, it's sometimes necessary to tacitly acknowledge that the "problems" we tackle on a daily basis in the first-world aren't so severe in a greater context – even though they can cast a dark shadow on our everyday lives. "Patrick Moynihan wrote a great piece…in the early 1990s about 'defining deviancy down' – at the time, some communities were so overrun with crime that they had to adjust their standards to ignore many petty violations to allocate their manpower to tackle the serious issues. However, it's also possible sometimes to see that the inverse is true. When all your basic needs are satisfied, it can be downright depressing to break a heel or spill your latte on your favorite suit. You could call it 'defining deviancy up', if you will."

• [from julienorvaisas] David Brooks Defends the Humanities [NYTimes.com] – "Let me stand up for the history, English and art classes, even in the face of today’s economic realities. Studying the humanities improves your ability to read and write. No matter what you do in life, you will have a huge advantage if you can read a paragraph and discern its meaning (a rarer talent than you might suppose). You will have enormous power if you are the person in the office who can write a clear and concise memo. Studying the humanities will give you a familiarity with the language of emotion." [Brooks veers into strange territory with his idea of the Big Shaggy, but makes a compelling argument for how powerful an education in the sometimes seemingly-pointless Humanities can be in the world of business (a message well-received by the girl with a degree in Art History).]
• [from Dan_Soltzberg] Does the Internet Make You Smarter? – WSJ.com – "The case for digitally-driven stupidity assumes we'll fail to integrate digital freedoms into society as well as we integrated literacy. This assumption in turn rests on three beliefs: that the recent past was a glorious and irreplaceable high-water mark of intellectual attainment; that the present is only characterized by the silly stuff and not by the noble experiments; and that this generation of young people will fail to invent cultural norms that do for the Internet's abundance what the intellectuals of the 17th century did for print culture." [Clay Shirky's article is peppered with great insights about the intersection of information-sharing platforms and culture.]
• [from steve_portigal] Banana museum splits for new digs [SFGate.com] – The 17,000 items, everything from a "rare" petrified banana to a banana-shaped boogie board, was lovingly collected over 38 years by Ken "The Bananist" Bannister. The Bananist, who sells real estate for a living, kept it at his International Banana Museum in the Mojave Desert town of Hesperia. Plans are for the museum, listed by the Guinness Book of World Records as the largest collection dedicated to a single fruit, to reopen in January in this dusty town on the edge of the Salton Sea. Garbutt, who unlike Bannister was never much into bananas, is busy learning everything he can about the potassium-rich fruit that can be served in a variety of ways, including fresh-peeled, deep-fried or frozen and dipped in chocolate. He plans to open the museum next door to Skip's Liquors, which his family has owned since 1958. He says he hopes it will boost business there.
• [from steve_portigal] G.M. Backtracks on Chevy Memo [NYTimes.com] – [The nickname, when authentic (we're looking at you "The Shack") is a powerful way of people to take ownership of a brand meaning. GM inadvertently unleashed some real passion around this issue] Responding to negative reactions to an internal memorandum discouraging use of the word Chevy, General Motors moved on Thursday to explain its strategy and to reassure consumers that it still valued the popular nickname for Chevrolet. The memorandum asked employees to “communicate our brand as Chevrolet.” For decades, Chevrolet and Chevy have appeared interchangeably in advertisements, and the Chevrolet Web site uses both terms. But after a strong public reaction to a report in The New York Times on the note, G.M. issued a statement on Thursday that said the memorandum had been “poorly worded.” The statement said that the memorandum reflected Chevrolet’s strategy as it expanded internationally, but that the company was not “discouraging customers or fans from using” Chevy.
• [from steve_portigal] Angry clowns decry armed robbery by impostors [ajc.com] – [An interesting and surprising example of protecting brand identity] About 100 professional clowns who make money by performing on public buses marched through Salvadoran capital Thursday to protest the killing of a passenger by two imposter clowns. On Monday, a man was shot five times in the face and stomach when he declined to give money to two assailants dressed as clowns who boarded a public bus. No one has been arrested. The protesters — wearing oversized bow ties, tiny hats and big yellow pants — marched down San Salvador's main street in an effort to both entertain and educate passersby. Several held signs insisting that real clowns are not criminals. "We are protesting so that people know we are not killers," said professional clown Ana Noelia Ramirez. "The people who did this are not clowns. They unfortunately used our costume and our makeup to commit a monstrous act." (via BoingBoing)

• Satisficing [Wikipedia] – Satisficing (a portmanteau of satisfy and suffice) is a decision-making strategy that attempts to meet criteria for adequacy, rather than to identify an optimal solution. The word satisfice was coined by Herbert Simon.[1] He pointed out that human beings lack the cognitive resources to maximize: we usually do not know the relevant probabilities of outcomes, we can rarely evaluate all outcomes with sufficient precision, and our memories are weak and unreliable.
• There, I Fixed It – Epic Kludge Photos – We often talk about the "satisficing" you see in contextual research – people coming up with their own "good enough" solutions that can drive designers and engineers crazy. We remind our clients that these aren't always things to be redesigned (and in fact there are often better solutions that we see in the field already available) – because it's about motivation, activation energy, and tolerance for less-than-perfect solutions. While this site is a bit snarky in tone, it's a good reminder of the prevalence of messy semi-solutions in the real world.

• Storylistening for consumer insight – There are many ways of collecting stories but here are three that may be new to you:
  * Anecdote circles
  * Naive interviewers
  * Mass narrative capture
  Collecting stories is not about finding the one perfect story that describes a brand or a consumer experience. Rather it is about gathering a broad spread of qualitative data. Individually a story may be seen to be banal but their power lies in the cumulative effect of many stories.

  Interpreting stories
  * Experts
  * Machines
  * Participants

  Story interpretation is best done by a range of groups (e.g. consumers themselves, a marketing department) that may have differing perspectives on the same situation. The most appropriate techniques often avoid direct analysis initially and allow different groups to immerse themselves in the stories to produce nuanced interpretations of the consumers' world.
  (via DinaMehta.com)

• Sony, B&N promise to rekindle rights for book owners – Boing Boing recently talked to Sony's Steve Haber, President of Digital Reading, about its flagship ebook reader, named the "Daily Edition." "Our commitment is that you bought it, you own it," Haber said. "Our hope is to see this as ubiquitous. Buy on any device, read on any device. … We're obligated to have DRM but we don't pull content back."
• OnFiction is a magazine with the aim of developing the psychology of fiction. – Using theoretical and empirical perspectives, we endeavour to understand how fiction is created, and how readers and audience members engage in it.
• What design researchers can learn from hostage negotiators – Interesting to look at various collaboration and communication scenarios and unpack what's going on to define some principles that can be reused. Not sure how much new about design research is brought to light here, but the framing may make it more memorable or understandable. Always glad to see the emphasis on rapport, but I don't agree with their hostage-rapport approach as a one-size-fits-all method for design research rapport building. I also think they underplay the emotional levels that good design research can uncover. Beyond frustration with products, we hear stories about cancer, divorce, infertility, hopes, dreams, and beyond. All very charged stuff.
• If you outlaw meep, only outlaws will say meep – Tthe nonsense word started with the 1980s Muppet character Beaker. Bob Thompson, a pop culture professor at Syracuse University, said he first heard students meep about a year ago during a class screening of a television show.
  "Something happened and one of them said 'Meep,'" he said. "And then they all started doing it."

  The meeps, he said, came from all of the students in the class in rapid-fire succession. When he asked them what that meant, they said it didn't really mean anything.

  But meeping doesn't seem to be funny to Danvers High School Principal Thomas Murray, who threatened to suspend students caught meeping in school.

  In an interview with the Salem News, Murray said automated calls were made to parents, warning them of the possible punishment after administrators learned that students were conspiring online to mass-meep in one part of the school building.

  (via MeFi)

• In defense of inspired design: Deyan Sudjic and "The Language of Things: Understanding the World of Desirable Objects" – Tthe Clift Hotel in 2001 was reborn as an outpost of the globe-trotting cultural elite. The 1913 exterior still exudes staid pomp; inside it's a dark wonderland of affectation, with theatrically scaled furniture, thick silk drapes & techno rhythms in the background.

  The interiors are by Philippe Starck whom Sudjic describes as "constantly seeking to amuse the grown-ups with his daringly naughty tricks."

  The ambiance is profoundly different a few blocks away at Blue Bottle Cafe. Here, light streams through the bare windows of a 17-foot-high corner retail space. The stools are utilitarian, the walls dull white.

  Yet everything here is arranged as deliberately as at the Clift, including the coffee beans in grainy paper bags with the blend names stamped by hand. It's all very DIY – and you can grind the beans at home with the $700 grinder on sale a few feet away.

  "In objects we value the 'authentic,' the hand-pressed. It's often the same thing with cities," Sudjic said .

• Dance Off with the Star Wars Stars 2009 – Many YouTube videos to explore here, but possibly one of the most inauthentic things ever. Taking beloved character archetypes out of their true context and into a tepid cheesy new context. Funny, or a betrayal, (or cool?) depending on where you come from. While the related video, Star Wars Weekends – Special Effects Edition (with real lightsabers!), evokes a real authenticity, even though it creates humor by mixing fantasy with reality, there's a underlying difference – love for the original versus exploitation of the original
• The Case of the Inappropriate Alarm Clock – Another complex and rambling Errol Morris investigation into politics, authentication, media, photography, truth, fakery, and more
• Les Sans Culottes: a French band from Brooklyn that isn’t really French – "Brooklyn’s Les Sans Culottes have taken the whole faux-French-band thing pretty far—the group’s live shows are superenergetic, fake-multicultural events. You might not learn anything about French culcha, but you’ll probably hop around like a lunatic."
• Authentic Organizations — aligning identity, action and purpose – A blog that explores
  * What does it mean for an organization to be “authentic”?
  * Why does it matter that an organization be authentic?
  * Which organizations are being authentic, and what are they doing to pursue authenticity?
  * Which organizations are not being authentic, why, and what could they be doing to become more authentic?
  * What should an organization do to become more authentic, or to address a specific authenticity dilemma?
  * What can you and I do, as organization members, as managers, leaders, scholars or practitioners, as persons, to help organizations pursue authenticity?
• When Consumers Search For Authenticity: In The Eye Of The Beholder? – "Consumer identity goals (or their idealized images of themselves) underpin assessments of whether a brand is authentic (genuine, real, and true) or not." The researchers identified three primary identity goals: a desire for control, connection, or virtue. "These goals reflect three respective societal norms: the need to be practical, to participate in community, and to be moral," the authors explain. "When seeking to achieve these different goals, consumers choose different brands. When consumers desire to be in control, they may view McDonalds as an inauthentic brand partner because fast food leads to increases in weight. Alternately, McDonald's may be viewed as a genuine partner when the same consumer is seeking to connect with others."
• Creating Authentic Product Experiences: a teaser for this presentation – Authenticity is an increasingly crucial attribute for successful products and services, but understanding how to apply it is slippery. In this presentation, Steve presents a number of facets of authenticity, from product form and aesthetics, to the evolution of meaning over time, to personal interactions, and brands. While there is no magic answer to "what is authenticity?" the journey to answer that question is an essential one.
• All This ChittahChattah (Kindle Edition) – Understanding culture, design, and business – For only $1.99 a month. Not available to customers in the US, for reasons I don't understand.

• Morphed photos help dieters visualize a thinner self – ThinnerView is a service that shows dieters how they'll look if they achieve their goals for losing weight. Customers begin by uploading a photo of themselves at their current weight. From there, ThinnerView hand-alters the image based on the customer's requirements, bone structure and body shape to render the most realistic results possible—it does not use simple, generic slimming software. Within two to three working days, the customer can download their "after" image, share it with others or post it on their Facebook page. $14.99 for the first image

• The Product Is You, No. 12 – Rob Walker does a series of advertisements that reveal a customer segmentation and the associated characteristics. Similar vein to my postings about personas leaking outside the enterprise
• Please vote for our SXSW panel "Culture Kicks Our Ass: How To Kick Back" – The conference lineup is chosen partially based on input (i.e., voting) from the community. Even if you don't attend, you still have a voice about what the discourse should be in our various fields, so please vote for this panel from Steve Portigal and D. P. Haine, of Obvious Design.

  We’ll explore the different cultural challenges that breakthrough products must overcome: emergent usage behaviors that are impossible to predict, a global customer base and cultural barriers inside the corporation that suffocate innovation. We’ll also share best practices for addressing each challenge.

• Please vote for our SXSW panel "FAIL: When User Research Goes Horribly, Horribly Wrong" – The conference lineup is chosen partially based on input (i.e., voting) from the community. Even if you don't attend, you still have a voice about what the discourse should be in our various fields, so please vote for this panel from
  Steve Portigal, Portigal Consulting
  Nate Bolt, Bolt|Peters
  Dan Saffer, Kicker Studio
  Aviva Rosenstein, Ask.com
  Mark Trammell, Digg

  Best practices for user research are not hard to come by, but experience is the ideal way to develop mastery. And with experience inevitably comes failure. Embarrassing, awkward, hilarious failure that gives the gift of self-improvement. We’ll share our own unvarnished examples and what they taught us.

• Do programmers still buy printed books? | Zen and the Art of Programming – Likewise, when I’m holding a book or have it open on my desk, I’m in “book reading mode”, which makes it far easier to immerse myself in it. This means that I’m focused on the task and can proceed quickly. The only context switch that happens is between the book and the editor/shell, if it’s the kind of book that warrants typing along. If you are reading a book in a browser tab, it’s very easy to think, “I’ll just check my email for a second”, or introduce similar distractions. I’m sure I’m not alone in this respect.

  When I buy a physical copy of a book, I feel psychologically more obliged to at least try to get through it. Online I experience a paradox of choice of sort. With hundreds of interesting books available there in front of me, I’m more inclined to excessively multitask, and end up checking out different books while I should still be reading the current one.

  (Thanks @onwardparam and @chirag_mehta)

• New study suggests people from different cultures read facial expressions differently – East Asian participants in the study focused mostly on the eyes, but those from the West scanned the whole face.
  They were more likely than Westerners to read the expression for "fear" as "surprise", and "disgust" as "anger".

  The researchers say the confusion arises because people from different cultural groups observe different parts of the face when interpreting expression.

  (via Design-Emotion.com)

• Sherry Turkle is Professor of the Social Studies of Science and Technology at MIT and a sociologist. – She has focused her research on psychoanalysis and culture and on the psychology of people's relationship with technology, especially computer technology and computer addiction.
• apophenia – danah boyd's blog – danah boyd is a researcher at Microsoft Research New England and a Fellow at the Harvard University Berkman Center for Internet and Society.
• Michael Wesch's IA Summit 09 Keynote – Even though the presentation itself uses a lot of visuals and YouTube examples, I found the podcast to be extremely interesting and provocative. Wesch takes many examples of Internet and social media culture that we're familiar with but wraps them together to create a new and exciting story about the kinds of new things that technology is enabling. While I might have thought I knew it all already via danah boyd and Sherry Turkle, I learned a lot (that's not to say that boyd and Turkle haven't covered this material, I have no idea; but for me this podcast was a huge leap forward in my grokking of the issues).

• Paul Graham on the "social norm" problem with the Segway – This is a point I made in my interactions column "Some Different Approaches To Making Stuff" – Kamen is the genius who got it wrong, because he focused only on technology and not on culture and behavior.

  "The Segway hasn't delivered on its initial promise, to put it mildly. There are several reasons why, but one is that people don't want to be seen riding them. Someone riding a Segway looks like a dork.

  My friend Trevor Blackwell built his own Segway, which we called the Segwell. He also built a one-wheeled version, the Eunicycle, which looks exactly like a regular unicycle till you realize the rider isn't pedaling. He has ridden them both to downtown Mountain View to get coffee. When he rides the Eunicycle, people smile at him. But when he rides the Segwell, they shout abuse from their cars: "Too lazy to walk, ya fuckin homo?"

  Why do Segways provoke this reaction? The reason you look like a dork riding a Segway is that you look smug. You don't seem to be working hard enough."

• Like Nike+ for happiness, iPhone app is data collection for PhD thesis – "At repeated periods throughout the day you'll be pinged by your iPhone either by email or by SMS, and prompted to answer a short one-minute survey. This one asks how happy you are, what you're doing (yes, "making love" is an option, though hopefully it's an activity you'd prioritize over doing some science) whether you exercised recently, whether you're alone, who you're talking to and what you're thinking about." Essentially a "beeper study" but somehow a more viral story ("iPhone"!) than normal.
• 'True Blood' Beverage – "Inspired by HBO's hugely successful vampire drama series, True Blood, Omni Consumer Products struck a deal with the network's licensing division to releasing 'Tru Blood' the actual beverage..a drinkable product inspired by a beverage meant to taste like blood so that fake vampires from a pay-cable TV show can survive without having to resort to feasting on humans."

• 'Magic Fingers Vibrating Bed' inventor dies at 92 – The inventor of the "Magic Fingers Vibrating Bed," which brought weary travelers 15 minutes of "tingling relaxation and ease" for a quarter in hotel rooms across America during its heyday as a pop culture icon in the 1960s and '70s, has died.
• Vending machines for Gold? – While it's just a plan at this point, it seems that the idea is more about disruption and promotion than simply "vending."
• Let’s Embrace Open-Mindedness – My article published at Johnny Holland, considering the challenges in living up to the standard we set for ourselves. And there's a story about cheese, too!
• Why some cultural products and styles die out faster than others – To investigate how cultural tastes change over time, Berger and Le Mens analyzed thousands of baby names from the past 100 years in France and the US. (Because there is less of an influence of technology or advertising on name choice, baby names provide a way to study how adoption depends on primarily internal factors.) The researchers found a consistent symmetry in the rise and fall of individual names; in other words, the longer it took for a name to become popular, the longer it took for the name to fade out of popularity, and thus the more staying power it had compared to names that quickly rose and fell. The effect was robust, occurring in both countries and across various time windows.

  According to the results, the quicker a cultural item rockets to popularity, the quicker it dies. This pattern occurs because people believe that items that are adopted quickly will become fads, leading them to avoid these items, thus causing these items to die out.

  (via Lone Gunman)

• Reasonable Consumer Would Know "Crunchberries" Are Not Real, Judge Rules – Judge England also noted another federal court had "previously rejected substantially similar claims directed against the packaging of Fruit Loops [sic] cereal, and brought by these same Plaintiff attorneys." He found that their attack on "Crunchberries" should fare no better than their prior claims that "Froot Loops" did not contain real froot.

  (via BoingBoing)

• A Manhattan Writing Of Six Therapists – “Everybody comes in with their own stories, and they can be so staggeringly original,” said Bonnie Zindel, the psychoanalyst who started the writing group seven years ago. “We all need stories to make sense of our lives, we’re all wired to tell stories, and nature gave us that. For us, we wonder, ‘What is the story that our patients are telling?’ There are mother stories, father stories, ghost stories and the eternal universal story of a child trying to separate from its mother.”
• 50 Scientifically Proven Ways to Be Persuasive – Read this post now, it won't last long! Most of our readers – including people like you – are already choosing to look at this post.

  (Lone Gunman, I'm giving you folks credit for this and look forward to you reciprocating, thanks!)

• Mass Customization of the Fiat 500 – A number of folks we recently met in Europe mentioned this new (although an updated classic) car as being perfect for their needs. The variation and customizing, while perhaps not unique in today's marketplace (I'm imaging the Mini's variability is similar if not beyond) was still striking: "The 500 is available with four different trim levels: Naked, Pop, Lounge, and Sport. Customers can choose also between 15 interior trims, 9 wheel options, 19 decals, and 12 body colours. There are over 500,000 different personalized combinations of the 500 that can be made by adding all kinds of accessories, decals, interior and exterior colours, and trims."
• Searching for Value in Ludicrous Ideas – Allison Arieff writes about "inventor/author/cartoonist/former urban planner Steven M. Johnson" whose "work tends toward the nodes where social issues intersect with design and urban planning issues." I'm reminded of my formative experiences with Al Jaffee features from MAD magazine where he's describe future products or technologies, or explain (fancifully) the workings of some current product (i.e. bars of soap that are made with quick disappearing stuff on the outside and then a small interior core that takes a long long time to dissolve).
• Traffic: Why We Drive the Way We Do (and What It Says About Us) by Tom Vanderbilt – Suggested to me by René Vendrig at the Amsterdam UX Cocktail Hour, after my talk on looking at cultural differences based on everyday observations. He tells me "It is about traffic, but the real subject is human psychology and how we deal with that kind of situations."
• It's Not TV, It's HBO – HBO's standard-creating slogan, giving words to the premium experience of their programming.
• It's not just coffee, it's Starbucks. – New ad campaign for Starbucks attempts to differentiate on quality, but sounds just a bit familiar.
• All This ChittahChattah | Flying the sneaky skies – (see link for screen grab)

  While checking in online for a United Airlines flight, you may be offered the opportunity to upgrade to Economy Plus. It’s likely that most people decline upsells in many situations, though. The default would be to click “no thanks” and move on to completing the transaction. But United has done some tricky and manipulative interface design. The bright yellow arrow with bold text placed on the right is almost irresistible. E-commerce sites have trained us to envision a transaction moving from left to right (granted that they’ve landed on that model since it corresponds to how we read and other cultural factors); it’s very easy to click on the arrow and make a purchase you didn’t want. It takes cognitive work to search for the preferred option which is a lowly blue-underlined unbolded text link off to the left.

• Evil-interface design in airline website design spanked by European Commission – "Another common problem is the use of prechecked boxes offering services like travel insurance; consumers must uncheck the boxes to remove the unwanted charge." I've written before about United's website being slightly more subtle in their evilness, by offering an upgrade during check-in where the highly visible (colored graphic arrow) button in the default location will cost you tons of money; it's more effort to realize, locate, and decline the offer. Why do we live in a world where major brands want to sell us things that we don't want by tricking us? It's unconscionable that any company can claim to respect consumers and then pull crap like this.
• Cyd Harrell of Bolt | Peters reacts to the ludicrous Dell campaign trying to sell computers to women, in 2009 – "…a woman, with the last Dell I will ever own. It’s my current laptop, and I chose it because I needed a computer powerful enough to run screensharing tools and high-res video; I needed mobile broadband to stay in touch with my clients and employees, and not just my kid (heresy!); I needed my screen to look great when I go to meetings with clients. That is to say, I needed it for work. Dell, let’s make it official: you can bite me and the millions of other women who take themselves and their technology seriously."

  I love the articulate passion here, as well as the insight into what may have happened organizationally/culturally at Dell (ahem, really crappy research) that leads to such a horrendously offensive sales pitch to HALF of their buying population