Posts tagged “press release”

TV Guide Relaunching As Larger Magazine

In some ways, it’s amazing that TV Guide has hung on this long; I can’t remember the last time I used any sort of printed television guide, and I’ve never paid for one, going back to when they’d come free with the weekly paper (I guess they still do, but that goes right into the recycling in our house). The story is interesting, if not particularly shocking, because it marks a sharp transition point in a slow and inexorable change in technology and associated consumer behavior.

full story

TV Guide is slashing the circulation it guarantees advertisers by about two-thirds and relaunching itself as a large format magazine with far fewer TV listings and more emphasis on lifestyle and entertainment, the magazine announced Tuesday.

The radical changes to TV Guide come as it struggles to remain relevant in an age where many TV viewers get their listings from on-screen guides provided by their cable companies or online.

The new TV Guide, which will launch with the Oct. 17 issue, will contain just 25 percent listings and 75 percent stories, versus the 75 percent listings and 25 percent stories it has now, the company said early Tuesday.

Rich Battista, the CEO of TV Guide’s parent company, Gemstar-TV Guide International Inc., said in an interview that the company’s research found that readers would be more interested in reading a magazine with fewer listings and more stories about TV shows and their stars.

Plus, we get the standard PR-speak where the company explains that their business decision was purely informed by research about consumer preference. These things write themselves!

PRESS RELEASE Rolling Stones Title New CD and World Tour “A Bigger Bang”

PRESS RELEASE The Rolling Stones new CD, ‘A Bigger Bang,’ will be released September 6, 2005, on Virgin Records. Continuing their historic songwriting partnership, Mick Jagger and Keith Richards began the creative process last autumn and were later joined in the recording studio by Charlie Watts and Ron Wood. ‘A Bigger Bang’ features all new songs, and is the first studio album by The Rolling Stones since the 1997 platinum-certified ‘Bridges to Babylon.’ While in the studio recording the album last year, the band came up with the title ‘A Bigger Bang’ reflecting their fascination with the scientific theory about the origin of the universe.

That last sentence is hysterical. PR writers are the funniest people on the planet!

Maybe it went a little something like this

DISSOLVE TO Mick and Keith lying on their backs on the hood of their car, out in the parking lot behind Olympia studios.

MJ: Keef?
KR: Yeh, Mick?
MJ: Do ye ever….
KR: Wuzzat wuzza?
MJ: Ye know, like WONDER
KR: Zzz hwazuh?

MJ: Yeah, like wonder about how we all fit
KR: string usUP, lions cage

MJ: No, no, I know, I know, but where did it all ye know come FROM

MJ: Exactly man. Big bang theory. String theory. String cheese.
KR: Big bang?
MJ: Bigger bang! That’s it.
KR: Wuzzat wuzza?
MJ: no, you tell ‘er

End of Free Pretzels

Pretzels are out on US Airways. Besides the bad press this constant nickel-and-diming is creating, there’s the usual corporate press release, where they remind us that they conducted customer research in support of their action

Amy Kudwa, a US Airways spokeswoman, said the airline decided to end the pretzel giveaway after meeting with the carrier’s focus groups.

Amazing this one didn’t include the standard “our consumers tell us that…” line. I’m amazed at how often this appears in press release-driven news stories.

Stones Press Release and time travel

Rolling Stones press relese

Fans, along with hundreds of members of the U.S. and international media gathered at Lincoln Center, were treated to the ultimate surprise performance by the Rolling Stones. As the famous opening notes of ‘Start Me Up’ blared across the plaza, a giant banner with eye-popping signature tongue logos dropped revealing the band performing on the balcony-turned-stage of the 100 year old conservatory, Juilliard. Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood played three songs for an ecstatic crowd, including ‘Oh No Not You Again,’ a new track off their upcoming CD along with their classic hit ‘Brown Sugar.’

This release came out several hours before the performance was scheduled. Written in the past tense but written and released ahead of time. Obviously, this isn’t journalism, but still seems unethical. Reminds me of the Mitch Alborn scandal recently.


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