Posts tagged “podcast”

Listen to Steve on the User Defenders Podcast


Artwork by Eli Jorgensen

I had a wide-ranging and personal conversation with Jason Ogle for the User Defenders podcast. We talked about my professional trajectory, my disdain for Forrest Gump, rapport-building, listening, disgust, and war stories from fieldwork. Our conversation is now live on the User Defenders site, and embedded below



And yeah, that’s me in a black-and-purple cape, but you’ll need to listen to the episode to understand what’s about.

Listen to Steve on Helping Sells Radio

I had a really enjoyable conversation with Sarah E. Brown and Bill Cushard for their Helping Sells Radio podcast.

The episode is posted here and embedded below

Research is sometimes about not doing anything at all

“Sometimes the best thing you can do in user research is to sit on your hands,” Portigal said. For example when talking to someone and they use a product feature in a different way than you intended or mispronounce the name of your product. “Just let them talk, don’t correct them,” he advised.

By sitting back and letting the interview subject take control of the language they use and how they explain things, you’re giving them the power in the session. The power in any interview tends to lie with the interviewer, so by sitting back and letting them speak however they like, you’re giving it back to them.

The bonus lesson here is that interviewers are getting a first-hand look at the customer perspective and they can use that information to shift their own mindset. It can be hard figuring out what customers are thinking about or what they’re looking to get out of your products, so any interview you do with them helps with that. You are so invested in your product and so focused on it that it can be hard to step away and look at it from another view point. User research interview sessions give you that opportunity.

Listen to Steve on the Aurelius podcast

I had a great chat with Zack Naylor about user research for the Aurelius podcast. We talked about

  • Why you should be doing [more] user research
  • How to convince your stakeholders that user research is important
  • 3 approaches to building brilliant products and features (and which one is best)
  • Convincing your stakeholders and leaders to do (more) user research
  • What is a user research process to make sure you’re learning the right things
  • The difference between research analysis and research synthesis

It’s posted here and embedded below

Listen to Steve on the Design Your Thinking podcast

I had a fantastic conversation with Karthik of the Design Your Thinking podcast, posted in two separate episodes.

The first episode is Problem Space vs. Solution Space

Listen at that link, or here, or embedded below

The second episode is Master The Art Of Listening

Listen at that link, or here, or embedded below

Stories from the field: An interview with Steve Portigal

Gerry Gaffney interviewed me about Doorbells, Danger, and Dead Batteries (which he contributed to) – and user research in general – for his User Experience podcast.

Check out the podcast on iTunes. Or listen via Gerry’s site (which also features a transcript). Or, listen below.

The idea that some of these ideas are metaphors for life I think is absolutely true and, again, I can sound kind of highfalutin and pretentious here but I think the thinking that I went through in this book is looking at… some of these external factors, right? You know, make sure your camera is ready and you don’t break the cable and you know the sort of “equipmenty” type things that we have to think about. But so many of these are about what do we do when the unexpected happens and acknowledge the unexpected is going to happen and that those are definitely life skills. And I think one of the takeaways that I come back to several times, and I just alluded to it a minute ago, which is know when to walk away. You know and so when you’re in a situation do you keep trying to turn that situation from a failure into a success or do you say “You know what? This isn’t going to work,” and you leave.

It’s a wrap for Dollars to Donuts, Season 2

I just wrapped up the second season of Dollars to Donuts, the podcast where I speak with people who lead user research. Check out all the great interviews this season. Links include transcripts and links for each episode.

Listen to Steve on the Getting2Alpha podcast

I was interviewed by Amy Jo Kim for her Getting2Aplpha podcast.

Those transition rituals tell people when they are going to go into an interview, there’s a point at which you’re getting ready, you’re going over there. You’re going from an activity that’s not the interview to an activity that is the interview. Just to take a moment and say, “Okay, for the next thirty minutes, the next hundred twenty minutes, let’s just try to learn about how Joanne makes travel reservations. Let’s just make it about that.” The implicit part of that statement is that we’re not thinking about what meetings we have, what aspirations we have, what sales targets we have to make, what our burn rate for our coders is. We’re really thinking about just looking at this person and their behavior.I think that’s just a way to give yourself a break and just make it easier, not easy, but easier to really think about that experience with that person and learning about them as a complete thing. Afterwards, you can leave and you can go back and pick up your world view and make sense of this and start to triangulate and organize and learn. For those periods of time where you’re with someone to learn about them, just taking that weight of the world off your shoulders and just saying, “Okay, I’m just going to learn about them.” The transition ritual is to consciously articulate that.

Listen to the podcast here or below

Listen to Steve on the UX Discovery Session podcast

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I was interviewed by Gerard Dolan for the UX Discovery Session podcast. In 30 minutes we spoke about my twisted educational career path, the Interviewing Users book, some products and services I’m struck by and my fantasy of putting on a UX conference devoted to soft skills. You can listen to the interview below, or here (where Gerard has included a nice set of footnote-links).

To download the audio Right-Click and Save As… (Windows) or Ctrl-Click (Mac).

Listen to Steve on Wise Talk

Insights

I was interviewed by Sue Bethanis for Mariposa Leadership’s Wise Talk show. In an episode titled The Art of Interviewing Users we talked about how to see and notice in a different way, being aware of our own filters and biases, and constantly rediscovering what the problem you are trying to solve really is. You can listen to the interview below, or at Wise Talk.

To download the audio Right-Click and Save As… (Windows) or Ctrl-Click (Mac).

Steve interviewed for UIE Book Corner

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Interviewing Users is now available. Get your copy here!

I spoke about Interviewing Users with Adam Churchill for UIE Book Corner. Listen at the link, or below.

The transcript is here.

Adam: What do you think people are going to do differently after reading this book?

Steve: I think the book sets people up-it sounds maybe a little trite, but let me try to unpack it a little bit-it sets people up to really hear the people they talk to, their users, their customers, their target, to really hear where they’re at and to understand what’s important to them, as opposed to sort of hearing what we want to hear.

And so this is where I said earlier there’s some philosophy, and there’s some tactics. And the tactics come from the philosophy. I think this is what I’ve seen lacking in practitioners that I meet with over the years, is that it’s sort of easy to ask questions or even ask questions well and hear what people are telling you.

But the broader approach, which is to understand people’s world as it’s organized and kind of structured and labeled from their point of view-it never matches either the frameworks that we have going in or the architectures of tools that we’re providing.

So to take that kind of deeply, completely user-centered approach and understand what the user’s building up their world out of, how they think about it and feel about it and talk about it, I mean, that’s what starts to be where you get towards excellence types of user research.

So that’s not what everyone’s always going to do. That’s not always what the objective is, but I think-I’m hoping that this will start to open up people to be able to do that, to have that kind of be baked into their approach to users. It’s not just collecting responses to questions but really grokking where they are coming from and how they’re operating.

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