ChittahChattah Quickies
June 2nd, 2011
- [from julienorvaisas] Facebook Policy Spurs Big Pharma to Rethink Social Media [Advertising Age] – [Beyond challenges such as authenticity, relevancy and voice, social media presence is a regulatory risk for brands in some industries.] Being forced to enable comments on its Facebook pages puts pharmaceutical companies at risk of running afoul of the current FDA regulations, even if it's just consumers making the comments. For instance, if a company has a branded page for an antacid, and a consumer comments that it helped lower his blood pressure as well, that's considered off-label promotion. "The Facebook decision is entirely consistent with what Facebook is designed to be — interactive. A Facebook page with the interactivity turned off is just a static web page residing on an interactive platform. And that isn't what Facebook is all about. It's time for regulated industry to step up to the plate and embrace the powerful tool that is real-time interactivity."
- [from steve_portigal] Focus Groups That Look Like Play Groups [NYTimes.com] – [The lede, emphasizing focus groups, is misleading. The article explores a range of methods that market researchers are using. Maybe some novel ideas in here but also a good artifact of the popular press discourse about how we work.] Mr. Denari’s agency takes a different tack, interviewing consumers in their homes and leaving them with journals called “Little Truth Books” for a week or two. “It forces people to think a little more deeply than they normally would,” Mr. Denari said. When Ugly Mug Coffee wanted to retool its brand, Mr. Denari’s agency asked consumers to use the journals to draw family trees showing which family members were coffee drinkers. They were also asked to list some of the worst things about coffee, what their coffee “cut-off time” was and why they drank it at all. “The whole goal is the get to the heart,” Mr. Denari said. The research helped Ugly Mug create new packaging and expand distribution. [via @serota]
- [from steve_portigal] A gelato-less June [Gelatobaby] – [Interesting to see how blogs can structure/support deliberate habit changes.] I wrote an essay pledging to fly less to reduce my environmental impact. (I’m actually only allowing myself one round-trip flight per month, compared to the 23 trips I took last year.) My friend Greg Lindsay, author of the new book Aerotropolis: The Way We’ll Live Next pointed out that my air miles were nothing compared to the footprint of my gelato habit. A United Nations report from last year noted that “agriculture accounts for 70% of global freshwater consumption, 38% of the total land use and 19% of the world’s greenhouse gas emissions.” I’m hoping that I can fill my gelato-less days with facts and information about where my dairy is coming from, how it’s produced, and ifif!I might even come to love some dairy-free options. Suffice it to say, this is going to be an extremely enlightening 30 days. Especially since I have just discovered that the LA Weekly has embarked upon 30 Scoops in 30 Days project.
Tags:
eating, facebook, food, gelato, habit, insights, methods, pattern, pharma, quickies, research, social, sustainability, users