Posts tagged “pedometer”

Reframe as healthy

Here’s our latest breakfast cereal freebie…a pedometer (referred to as a step counter, since Kellogg’s probably doesn’t want to offer pedo-anything). They’ve associated their cereal with healthfulness. Not exercise, of course, because that isn’t really what they’d want to tell young kids to do, but they’ve now associated themselves with mindfulness of activity. It’s an interesting move that I can’t help both admire and feel cynical towards.


About Steve