Posts tagged “nazi”

With a name like “Death Camp” it’s got to be good

A new restaurant in Mumbai is called “Hitler’s Cross.”

A huge portrait of a stern-looking Fuhrer greets visitors at the door. The cross in the restaurant’s name refers to the swastika [originally a Hindu icon – SP] that symbolized the Nazi regime.

“This place is not about wars or crimes, but where people come to relax and enjoy a meal,” said restaurant manager Fatima Kabani.

Now that is some serious PR spin! All you need is “our consumers tell us that…” and it’d be in the top 10 of all time.

It reads like a marketing class exercise (or dare), doesn’t it? Find some way to take the most negative thing imaginable and productize it or present it as a benefit or a brand.


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