Posts tagged “merchandising”

ChittahChattah Quickies

  • [from steve_portigal] New book about recurring technological failures [Pasta&Vinegar] – [Nicolas Nova has written a lot of great articles, presentations, and blog posts about failure, technology, society, and design. Now he's got a book. Let's hope an English version appears before too long?] My new book about recurring technological failures has been released two weeks ago. It’s called “Les flops technologiques: comprendre les échecs pour innover” which obviously means that it’s written in French. Based on the analysis of several cases (the intelligent fridge, the visiophone and e-books), the book describes the notion of recurring technological flops, discusses the very notion of failures and their underlying reasons. It also addresses strategies and design tactics to take them into account.
  • [from steve_portigal] The Art of Garfinkling [Splunderousnoog] – [We tend to conceptualize experiments and research as dispassionate or disconnected endeavors, but there's so much that can happen when we as experiments or researchers risk our presumptions and comfort level in order to get deeper understanding. In describing ethnography, I often refer to the researcher as the "apparatus" who is embedded and gathers data through that experience.] Carry out a simple experiment. When you are on the bus or the train, ask a person to give up her seat. Make sure you're young and fit. To make it easier, ask someone who is as fit or fitter than you. It is a hard thing for most to do. There is emotional distress involved. The fear of opprobrium, the need to be liked, to be nice…This sort of experiment is known as a "breaching experiment". It involves violating social norms. A famous, pioneering exponent of breaching experiments was a chap called Harold Garfinkle. So much so that "breaching experiments" are known as "Garfinkling"!
  • [from steve_portigal] Jeter’s 3,000th Hit Will Bring About as Many Marketing Possibilities [] – [Merchandising a celebration.] Tablespoonfuls of the dirt will be poured into capsules to dangle on key chains; ladled into disks to be framed with photographs of the hit (in what is called a dirt collage); and glued into the interlocking NY carved into commemorative bats…The selling of Jeter’s hit…is quite a list: T-shirts, caps, jerseys, bobbleheads, decals, cellphone skins, wall murals, patches, bats, balls, license plates and necklaces made by licensees…Jeter will share royalties with M.L.B. and the players’ union; Already, he has designated proceeds from the sale of a silicone bracelet to benefit his Turn 2 Foundation. Everything Jeter touches or wears as he pursues his 3,000th hit carries value. So will the bases he steps on. In deciding what to provide for sale, Jeter controls his cleats, wristbands, bats and batting gloves. The Yankees control what they provide to him, like his uniform, warm-up jackets, and caps, as well as the dirt, the bases and the pitching rubber.

Sexy 70s Ladies Are The Key

Les Clefs de Tennis, Brussels, Belgium, May 2009

Snap Klip, Portland, OR, July 2010

The aesthetic in both window displays is so clearly dated, it almost excuses the retrograde message. Seriously, using sex appeal to sell keys and key accessories? Grab a decade, retailers of key products in Portland and Brussels!

ChittahChattah Quickies

  • Slot Music – it’s more than just a new format – Here's SanDisk's ecosystem approach (for digital music, not digital books, but still, it's illustrative). Leveraging their technology, they've begun putting digital music on solid state media (i.e., SD cards and what-have-you) that will go into multiple devices. They are piggybacking on the ecosystem of slots that already exists. I think it fully matures as an ecosystem when other other plays start making products, services, and accessories to support this standard.
  • New Yorker cartoon – “This one, when you open it, smells like the Times.” – Cartoon by Leo Cullum showing a sensory-enriched Kindle. Thanks to Tom Williams for the pointer!
  • Book Display Norms – Jan Chipchase – To what extent does the form, peruseability of books facilitate the behaviours around where they are sold?
  • San Franciscan Reads Finnegan’s Wake Aloud, In Public – In the aftermath of the Finnegan's Wake Book Club dissolution.

Sustainability Biz

The Loft store in Tokyo has an entire section that offers a huge range of reusable grocery store bags. Do the Japanese values around “choice” and “sustainability” collide? Does it make sense within that culture? Does it make sense to outsiders?

I had an uncomfortable reaction along the lines of “Oh, crap, something else to buy.” It seemed to contradict my expectations of restraint in a product category that carries a meaning of “sustainable.” Of course, that may not be the meaning that these bags have in Japan.

Slow Down, Merchants

It’s a gorgeous sunny day on the California coast. Halloween seems far off. Thanksgiving even further. Yet today we received our first (of many, no doubt) Crate and Barrel xmas catalog? The grocery store is featuring egg nog (as well as other nogs). I don’t know if I can handle multiple streams of holiday pressures.

Star Wars Candy

Gah. George Lucas has led the way in movie merchandising, but why does this specifically turn my stomach so? Enough to make me consider skipping the film (I blew off Shrek 2 when the image became inescapable leading up to the movie opening) – there’s so many of us out there that have seen our childhood legacy destroyed with crappy film making (Ep I and II, specifically) – this seems to cross a line for me. Great job on the candy side, but really. Just annoyingly silly. See a well done trailer here.


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