Posts tagged “marcamp”

Participation and Authenticity: The New Prosumer and User-Generated Content

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A slideshow of photos from the day, running on a TV monitor at the end of the day

Check out a PDF of my talking points from my session at MarCamp/

It was a fun day, met some new people, met some others I’d heard of but never actually met, saw some familiar friendly faces as well. Some good discussions, some not as good. I was frankly really pleased with the session I ran; I talked for a bit and then turned it over to the group to discuss and we had great people who were smart, experienced, opinionated and articulate. I couldn’t have been more pleased. Indeed, some of the themes were echoed throughout the other sessions I was in.

Events Next Week in SF

On Monday is Paola Antonelli at Stanford.

Tuesday, after MarCamp wraps up, is Bruce Sterling at CCA.

Let me know if you’ll be at any of these?

Throw in Pho in Daly City on Monday, dinner at Le Charm on Wednesday, a presentation to the San Francisco branch of the Taiwan Design Center, and our class at CCA…next week promises to be busy in a few different directions.

MarCamp in San Francisco, September 26

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MarCamp – Marketing, Advertising, Recommendations is an unconference sponsored by France Telecom – Orange.

How will marketing and advertising evolve in the next 5 years? How best to leverage the power of the community and 2.0 technologies to the benefit of marketing and advertising? How to improve the relationship with your customers? How important will interactivity with your customer be in your product design strategies?

Having been at one “camp”, I’d like to try and lead a discussion at MarCamp; but I’m not clear yet what the topic should be…

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