• [from steve_portigal] Report: EPA kills Chevy Volt’s 230 mpg rating [Autoblog Green] – [Thorny problem about how to give an actual rating of a car's performance when that rating is based on gasoline consumption and the car in question doesn't (really) use gasoline! The whole frame of reference for assessing the comparative economical/ecological performance of a breakthrough product is based on a slightly obsoleting technology. Craziness ensues!]
• [from steve_portigal] How the Old Spice Videos Are Being Made [ReadWriteWeb] – A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. Those videos and 74 more made so far today have now been viewed more than 4 million times and counting. The team worked for 11 hours yesterday to make 87 short videos, that's just over 7 minutes per video, not accounting for any breaks taken. Then they woke up this morning and they are still making more videos right now. Here's how it's going down. Old Spice, marketing agency Wieden + Kennedy and actor Isaiah Mustafa are collaborating on the project. The group seeded various social networks with an invitation to ask questions of Mustafa's character. Then all the responses were tracked and users who contributed interesting questions and/or were high-profile people on social networks are being responded to directly and by name in short, funny YouTube videos.
• [from steve_portigal] Who’s Mailing What – [A very specific form of "competitive intelligence"] Every month the Who's Mailing What! Archive receives and analyzes approximately 4,000 to 5,000 pieces of direct mail in nearly 200 categories — consumer, business, fundraising, catalogs, and much more — forwarded to us from a network of correspondents around the country. Why? Because the best way to create successful direct mail is to study other company's mail to see which campaign and techniques show up again and again. If you're tracking a particular area of direct mail — you can go right to that category, see what we've received and discover: Who's mailing what, the offers, the control, the complexity of the mailing, whether there was 4-color work, sophisticated computer work, a poly envelope, a self-mailing format.

I got this thing in the mail from a company called Veer. The cover slip said: “A giant hand. Angsty Cats. Rioting Models.”

How could I not open it?

It turned out to be a huge advertisement poster. It was so big that once I’d unfolded it, I had to lay it on a chair.

It looked like such a pain in the ass to fold it up again that I left it lying there and went and made coffee.

I was standing in the living room again a few minutes later deciding what to do with my Saturday morning, and I started absentmindedly reading some of the copy on the poster.

It was like I’d created a Veer billboard in my living room.

There was a picture of a sweatshirt I thought was kind of cool. Turns out it’s for sale at Veer’s website. (Veer’s primary business is selling stock photography, fonts, and other graphic design resources.) Then, a description of an animated short that sounded interesting, free to view on the site.

Next thing I know, I’m on my way to Veer’s website, looking for the sweatshirt and the film. Wow. They really got me, didn’t they!

In consideration of the web’s enormous power and ubiquitous presence as a commercial tool, I think this is a testimony to the continuing importance of things you can touch, that interpose themselves in our three-dimensional spaces.

But the story’s not over…

Veer’s website is down.

At this point, I’ve been so adroitly manipulated from being a complete bystander to actively seeking out this company that I’m sure this shutdown itself is also part of the strategy: a way to get me to come back on Monday and talk to someone at Veer, hooked in just a little deeper by thinking I’ve serendipitously ended up with this 10% discount opportunity.

Now I’m caught up in this interesting meta-story–curious about Veer’s tactical moves, wondering if they are being as deeply strategic as I’m imagining?

This whole interaction is an object lesson in the complexity of moving a potential customer back and forth between realspace and webspace, and how many interesting ways there are to go about pursuing this objective.

We’ll see if I use the 10% discount to buy a sweatshirt.

Lady: I’m sorry, we have no midsized available at moment
Jerry: I don’t understand, I made a reservation, do you have the reservation?
Lady: Yes we do, unfortunately we ran out of cars
Jerry: But reservation keeps car here, that’s why you have reservations
Lady: I know why we have reservations
Jerry: I don’t think you do, if you did, I’d have car. See you know how to take reservation, you just don’t know how to hold reservations. That’s really most important part of reservations, holding, anybody can just take them.

I ordered something from eBay just after Xmas, hoping it would arrive in time for our upcoming trip. It hadn’t arrived, so I checked the shipping status (yep, the shipper sent it USPS with a confirmation on it, very nice of them for $6.99). And the tracking info has been stuck since Dec. 28 with

Dec 27 2005 Mail Retrieved From Customer
Dec 27 2005 Received at UPS Mail Innovations Origin RPF R. Cucamonga, CA
Dec 27 2005 Processed at UPS Mail Innovations Origin RPF R. Cucamonga, CA
Dec 28 2005 Manifested (Postage Paid)
Dec 28 2005 Entered USPS Facility – SCF SAN FRANCISCO, CA

It’s been in San Francisco since December 28. That’s a long time already. I went in last week with the printout of the tracking information and the nice people at my small-town post office took the printout and my phone number and passed it along to the postmaster. I figured they’d call that day and I’d have an update. That was almost a week ago, so I went back in. They still have the piece of paper and the only thing they can tell me is that we can wait for it to arrive.

Wait for it to arrive? What is the purpose of a tracking number? The package is obviously stuck in some sort of delivery problem, it’s a one-day delivery trip from SF to Montara. Nearly two weeks of waiting, and the only thing we get from this tracking technology is that we wait?

It’s a sham, isn’t it? They have no ability to diagnose or debug or actually track the package, regardless of what the name of the feature implies.

I can’t believe they told me to wait. I don’t want to wait; I want them to find it. That, however, is not going to happen.