Posts tagged “lucky”

Forever in authentic blue jeans

Intersting recent ad for Lucky Jeans

Two details of the ad:

I am impressed how the overall aesthetic of the ad just oozes authenticity. There’s real craft and attention to detail, leading to a strong sense of quality. But all these details they are calling out are examples of manufactured fakery: making new jeans look like worn jeans. They’ve taken inauthenticity to such a level of quality that it becomes authentic in its own way!

For more on this theme, see my recent interactions column with Stokes Jones, On Authenticity

Help Lucky See The Future!

Yeah, dude. Keep eating sugar cereal like this and you’re going to have a serious diabetes problem. You already look like you’re suffering from ADD. You (or your guardian) might want to have a doctor check that out.


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