Posts tagged “loft”

Sustainability Biz

The Loft store in Tokyo has an entire section that offers a huge range of reusable grocery store bags. Do the Japanese values around “choice” and “sustainability” collide? Does it make sense within that culture? Does it make sense to outsiders?

I had an uncomfortable reaction along the lines of “Oh, crap, something else to buy.” It seemed to contradict my expectations of restraint in a product category that carries a meaning of “sustainable.” Of course, that may not be the meaning that these bags have in Japan.


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