Posts tagged “Korea”

ChittahChattah Quickies

  • [from steve_portigal] Bright Colors Struggle to Bloom in South Korea’s Silver-Car Nation [] – [Product aesthetics, over functionality, become highly codified] Car colors around the world have been trending monochromatic. In the U.S., black, white and silver cars now account for about 60% of new-car sales, up from 38% in the late-1990s, according to Kia. But no nation has as high a proportion of the three colors as South Korea does. China and Japan are next, with just under 80% of new cars sold in the three colors. Oh Suk-geun, chief designer at Hyundai, theorizes that the East Asian affinity for muted car colors is rooted in the monochromatic painting, calligraphy and printmaking of centuries past. Layered onto that tradition, older South Koreans remember the limits on self-expression, and even clothing, imposed by the authoritarian government that led the country after the Korean War of the early 1950s. In those days, with the country rising from poverty, most people didn't own cars. For those that did, a color code arose: black for company cars, white for family cars.

Wired 13.05: Seoul Machine

Wired has a nice history of Samsung

In his 1996 New Year’s address, Lee proclaimed the Year of Design Revolution. He was referring to design in the broadest sense – not just styling but consumer research and marketing as well. Engineers had once defined new products and decided what features to give them; now specialists in everything from industrial design to cognitive science would take that role. When Lee issued his decree, ‘most of us didn’t understand what he was talking about, ‘ says Kook-hyun Chung, the senior vice president who heads the Corporate Design Center in Seoul. ‘Now we understand that we have a new, bigger, broader responsibility.


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