Posts tagged “kfc”

Foreign foods in foreign lands

Although we were dazzled by the array of Asian cuisines available in the food halls at Taipei 101 we observed the biggest (and most eager) crowd at the KFC. We were further surprised to note the Air Canada promotion (amusingly inaccurate translation here including surprising use of the word urine) where, to honor the culture and flavors of Canada, they’re selling a traditional Chinese egg tart drizzled with maple syrup. We passed, thanks (we had hoped it was a traditional Canadian butter tart, but no luck).

The outside of the KFC stand was decorated with retro Americana and historical brand imagery.

The American Road Trip promotion at TGI Friday’s
Around the corner was TGI Friday’s, with an American-themed promotion, throwing together states, highways, and foods that might believably (in Taiwan, I guess) carry a geographic association: Kansas Cinnadunker Donuts, Illinois Mushroom Steak, California Shrimp Martini, Missouri Chicken Parmesan, Texas Dragonfire Chicken, Arizona Cape Cod Shrimp Louie, and New Mexico Tortilla Tilapia.

Check out the press release for this promotion.

Movie lovers must have seen car chase scenes on American inter-state highways, the most notable of which is the No 66 Highway. The new menu features characteristic foods of the eight states through which the No 66 inter-state highway runs. That would include Texas, New Mexico, Illinois, Missouri, Kansas, Oklahoma, Arizona, and California.

Start spreading the news
Although not a food venue specifically, it’s worth pointing out the New York, New York shopping mall, noted for the presence of American brands.

It’s a curious part of the experience of being a foreigner — in addition to noting the things that seem strange (and some of those will be appearing here eventually), in our global world we are likely to encounter things that we expect to be familiar, yet through someone else’s lenses they are very very different.

Fast Food Bluetoothin’

Last week in Seattle I checked out of the hotel, loaded up the rental Jeep and as I turned onto the main road, I saw this crazy advertruck

As I gawked and fumbled for the camera, the ads in the windows rolled up to reveal the world’s largest carbo-cholestero-monster lurking within

Seconds later, as I pulled alongside, a message appeared on my cellphone, asking if I would accept a Bluetooth connection from KFC-something-something. I declined, but whoah.

I was watching them, and they were watching me. I guess this is the sort of thing you read about, but to see it deployed and actually happening right in front of me, that was quite intense.

More PR masquerading as customer-centricity

Back in May we told you about McDonald’s setting up a ludicrous Global Moms Panel and today here’s KFC doing the same thing.

KFC today announced the formation of its KFC Moms Matter! Advisory Board. Moms from all walks of life and different parts of the country will join a group of mothers employed by KFC on the new Advisory Board. The group will help KFC harness the experience that motherhood provides, and channel that knowledge into ways to better meet moms’ needs.

Julienne Smith, founder and author of “Food For Talk,” a recipe box of conversation starters that promote family bonding, will join the Advisory Board as an expert contributor.

“As a mom and author, I know from experience that families are starved for quality time,” says Smith, who describes herself as a “professional mom.” “Meals are a great occasion to reconnect and who better than KFC to bring us all to the table to talk about ways to make that time mean even more.”

The Advisory Board will meet in person bi-annually, hold quarterly conference calls and host monthly dinner meetings in their hometowns to gain information and advise KFC on everything from trends that affect families to new product ideas. Its first task will be to work closely with the company to establish a user-friendly, online community aimed at reducing everyday stress for moms. In development over the next year, the online community will roll- out nationally for all moms to share in 2007. Moms will be able to use the site to receive tips, participate in webcasts, win weekly drawings and contribute to an e-newsletter.

This sounds a little better than McDonald’s version, which focused on superstar overachieving Olympian moms and had little to say about what the results would be. But it also seems that KFC has already figured out what they will be launching, so is this a usability panel? And do we trust this company when they tried to convince us in 2003 that we’d lose weight by eating their food?


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