Posts tagged “ironic”

We’ve gotta get these MF butts in the MF seats.

We saw Little Miss Sunshine on Saturday (highly recommended) in our first visit to a theater in months and months. The guy in front of us (English likely being a second language) asked for tickets to Snacks On A Plane (good luck, buddy, snack boxes are $5 now).

Anyway, at the risk of adding to a heavily crowded blog-topic, “Snakes on a Plane,” the wildly hyped high-concept movie, turned out to be a Web-only phenomenon this weekend, as that horror-comedy starring Samuel L. Jackson took in just $15.2 million at the box office in its opening days. The article runs through the history of the film and the hype and the marketing and the buzz pretty nicely, but did any of us expect it to do well? It seems like there’s some confusion between irony, post-irony, and post-post-irony…okay, that’s a lot of bullshit, but my way of saying that it can be fun to be involved with something that you know is crap, but that’s a very different sort of loyalty than, say, Harley-Davidson owners with company-logo tattoos and wardrobes that consist entirely of HOG-branded t-shirts.
Update: shortly after posting this I see on BoingBoing that a guy did indeed get a SoaP tattoo – I don’t think this changes my thesis, but it is ironic.

Studio sez: Hey, here’s a bad movie.
We say: Hey, that is a really bad movie. Ha-ha! We can’t believe how bad it is! You should, oh, I dunno, add some more cursing into it, heh heh, it’s soooo bad. It’s bad. A bad movie. Heh.
Studio sez: Yeah! It’s a BAAAAD bad movie. Here’s some more cursing. And more over-the-top bad stuff. We know you know it’s bad.
We say: Hey, they put more cursing into it! It’s pretty silly and funny and bad. It’s a bad movie.
Studio sez: You know that we know that you know it’s bad.
We say: Yeah, it’s a bad movie. Snakes on a plane, yo. Heh.
Your mom sez: Are you fellas going to see this snake movie?
We say: Hey! Bad movie! Snakes on a plane!
Studio sez: Here it is! The movie you have been talking about.

[crickets chirping]

Come on! How much appeal is there for crap, compared to the appeal of making fun of crap? Just because the studio got in on the fun, doesn’t mean anyone was really persuaded or had much intention. I guess a Rocky Horror cult particpation thing could have emerged (and still could; it’s early days, some of these films take on second and third and beyond lives), but it didn’t seem likely.

And as I posted before, the meme definitely jumped the shark. I don’t know if they talked about the movie on The View, but I wouldn’t be surprised. If being ironic is supposed to be cool, I don’t want Barbara Walters or Parade Magazine in on the joke with me.


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