Innovations Like Instagram Are Tough for Large Companies [NYT] – Large companies try so many different ways to create subsets of their culture that is somehow more free. Ray Ozzie did it at Microsoft, through architecture and interior design. I do wonder how many leaders treat this like a cultural problem, though, and bring the appropriate solutions to bear.

Leica, Nikon, Canon, Pentax and Olympus didn’t build Instagram, either. Michael Hawley, who is on Kodak’s board, said the answer could be summed up in one word: culture. “It’s a little like asking why Hasbro didn’t do Farmville, or why McDonald’s didn’t start Whole Foods,” said Mr. Hawley. “Cultural patterns are pretty hard to escape once you get sucked into them. For instance, Apple and Google are diametrical opposites in so many ways, have all the skills, but neither of them did Instagram, either.” Neither could Facebook. If it could, it wouldn’t have paid $1 billion to acquire the small team of engineers and access to the program’s 30 million users. The challenge of creating something small and disruptive inside a large company is one that many face today.

Thou shalt not commit logical fallacies – A nice library of dark patterns for persuasion, manipulation, and bluster. Available in a printable poster, too.

A logical fallacy is usually what has happened when someone is wrong about something. It’s a flaw in reasoning. They’re like tricks or illusions of thought, and they’re often very sneakily used by politicians and the media to fool people. Don’t be fooled! This website and poster have been designed to help you identify and call out dodgy logic wherever it may raise its ugly, incoherent head. If you see someone committing a logical fallacy, link them to the relevant fallacy to school them in thinky awesomeness.

The Outsourced Life [NYT] – Arlie Hochschild with an insightful and slightly alarming perspective on the consequences of a service society. How does the increasing possibility for outsourcing (also: buying our way into something) change what we bring, expect, or get out of our lives?

The very ease with which we reach for market services may help prevent us from noticing the remarkable degree to which the market has come to dominate our very ideas about what can or should be for sale or rent, and who should be included in the dramatic cast – buyers, branders, sellers – that we imagine as part of our personal life. It may even prevent us from noticing how we devalue what we don’t or can’t buy. A prison cell upgrade can be purchased for $82 a day in Santa Ana, Calif., and for $8 solo drivers in Minneapolis can buy access to car pool lanes on public roadways. Earlier this year, officials at Santa Monica College attempted to allow students to buy spots in oversubscribed classes for $462 per course. Even more than what we wish for, the market alters how we wish. Wallet in hand, we focus in the market on the thing we buy. In the realm of services, this is an experience – the perfect wedding, the delicious “traditional” meal, the well-raised child, even the well-gestated baby.

As we outsource more of our private lives, we find it increasingly possible to outsource emotional attachment. A busy executive, for example, focuses on efficiency; his assistant tells me, “My boss outsources patience to me.” The wealthy employer of a household manager detaches herself from the act of writing personal Christmas-present labels. A love coach encourages clients to think of dating as “work,” and to be mindful of their R.O.I. – return on investment, of emotional energy, time and money. The grieving family member hires a Tombstone Butler to beautify a loved one’s burial site.

Snack makers’ “Red Caviar” Lay’s and “Mango-orange” Oreos appeal more to global tastes [Winnipeg Free Press] – Some possible acquisitions for my Museum of Foreign Groceries.

After noticing sales of Oreos were lagging in China during the summer, Kraft added a green tea ice cream flavour. The cookie combined a popular local flavour with the cooling imagery of ice cream. The green tea version sold well, and a year later, Kraft rolled out Oreos in flavours that are popular in Asians desserts – raspberry-and-blueberry and mango-and-orange…To get a better sense of what Russians like, PepsiCo employees travelled around the country to visit people in their homes and talk about what they eat day-to-day. That was a big task. Russia has nine time zones and spans 7,000 miles, with eating habits that vary by region. The findings were invaluable for executives. In the eastern part of the country, Pepsi found that fish is a big part of the diet. So it introduced “Crab” chips in 2006. It’s now the third most popular flavour in the country. A “Red Caviar” flavour does best in Moscow, where caviar is particularly popular. “Pickled Cucumber,” which piggybacks off of a traditional appetizer throughout Russia, was introduced last year and is already the fourth most popular flavour.

I’m intrigued by a few examples I’ve come across lately that downgrade (to an interesting effect) the visual to the textual.

On Twitter, two feeds that take image-specific services and simply describe them in a few words.

• PicturelessPinterest offers “The best of Pinterest without having to look at the pictures.” (sample tweets: Overexposed picture of a bride walking through a white hallway; A recipe for rhubarb-lemon curd yogurt; Dining room table set up on a beach)
• Text-Only Instagram is “Your personal Instagram feed in a lightweight text format.” (sample tweets: Tilt-shift fortune cookie; Latte with foam shaped like a heart; Four self-portraits of a teenage girl separated by white lines.)

Descriptive Camera is a camera that captures an image and then obtains a typed description of the contents. Example: Looks like a cupboard which is ugly and old having name plates on it with a study lamp attached to it.

After the shutter button is pressed, the photo is sent to Mechanical Turk for processing and the camera waits for the results. A yellow LED indicates that the results are still “developing” in a nod to film-based photo technology. With a HIT price of $1.25, results are returned typically within 6 minutes and sometimes as fast as 3 minutes. The thermal printer outputs the resulting text in the style of a polaroid print.

I love people hacking together some bit of technology (or a technology-enabled experience) to drive just a bit of reflection on what we might take for granted.

Bonus deconstruction: garfield minus garfield

• [from julienorvaisas] An App for Sharing Photos With Friends [NYTimes.com] – [Instagram is betting on word overload, predicting that people will want to share and see their friends' mobile visual feeds rather than text-based snippets.] Instead of following people’s 140-character thoughts, Instagram users can follow their photo stream and get a glimpse of what they ate for lunch and the view from their office. Instagram also plans to introduce a Web site soon. Building a mobile app before a Web site would have been a foreign concept just a few years ago, but Instagram’s founders say that communicating in quick snippets with a phone, on the go, is a new form of communication. The app is free now but Instagram plans to eventually charge a dollar or so for extra filters. “Filters are not the billion-dollar business,” Mr. Systrom said. “It’s photography. The next network is people interested in sharing life visually.”
• [from julienorvaisas] Check Out Tagxedo, A Ridiculously Cool Word Cloud Generator [Tech Crunch] – [Yet another great visualization tool, this one highly customizable, combining word-clouds with images. The impulse to make sense of the word-avalanche on the web by morphing it into infographics is fun and beautiful, for sure, but I wonder whether conveying pretty word-frequency charts is actually providing useful information.] You can use the app to create visually stunning word clouds by inserting words (e.g. speeches, news articles, letters, slogans, themes, and so on). You can do so by uploading a document, entering a URL or simply by pasting text into the appropriate field. Tagxedo will size words appropriately to highlight the frequencies of occurrence within the body of text, leaving out small words like “is”, “are”, “do”, etc. With just one click, you can rotate the cloud, modify its colors and font, and also alternate between themes and shapes as you please. You can even upload your own images and have the word cloud assume the shape of the image.
• [from steve_portigal] A Spray of DNA to Keep the Robbers Away [NYTimes.com] – [Technology offers new detection methods but the social performance of the tech serves best as prevention] The new system involved a device that sprays a fine, barely visible mist laced with synthetic DNA to cover anyone in its path, including criminals, and simultaneously alerts the police to a crime in progress. The mist — visible only under ultraviolet light — carries DNA markers particular to the location, enabling the police to match the burglar with the place burgled. Now, a sign on the front door of the McDonald’s prominently warns potential thieves of the spray’s presence: “You Steal, You’re Marked.” The police acknowledge that they have yet to make an arrest based on the DNA mist, which was developed in Britain by two brothers, one a policeman and the other a chemist. But they credit its presence — and signs posted prominently warning of its use — for what they call a precipitous decline in crime rates (though they could not provide actual figures to back that up).