Posts tagged “iconic”

ChittahChattah Quickies

  • Chicago's Sears Tower is now Willis Tower – Willis Tower was to be introduced to Chicago by Mayor Richard M. Daley and others on Thursday during a public renaming ceremony hosted by Willis Group Holdings. The London-based insurance brokerage secured the naming rights as part an agreement to lease 140,000 square feet of space on multiple floors of the building, and has said it plans to bring hundreds of jobs to the city. The 110-story skyscraper has been known as Sears Tower since it opened in 1973. Its original tenant, Sears Roebuck and Co., moved out in 1992 but its sign stayed. The company's naming rights had expired in 2003, but it continued to be called the Sears Tower. A real estate investment group, American Landmark Properties of Skokie, now owns the 1,450-foot-tall building.

Quoted in today’s Boston Globe

I’m quoted in today’s Boston Globe

NEW YORK – To those who dwell in the design universe, Apple Computer has accomplished the near-impossible: making nerdy computing products seem hip and friendly.Sleek, ergonomic, and accessible, first their computers and now their iPods have gained raves and a cult following, and they have brought terms like ‘nano’ out of geekdom and into everyday use. ‘I think every designer in the world has been in a meeting where someone announces that their printer, toaster, telephone, breakfast cereal should become the iPod of its category,’ says Steve Portigal of Portigal Consulting, a California firm specializing in design and business strategy.

Now, with the opening of an architecturally audacious retail store in Manhattan, Apple has crossed another design threshold. The Apple Store Fifth Avenue a mammoth underground docking station for Macs, iPods, and accessories has made the ultimate statement of design and product packaging by morphing the design of Apple products with the design of the building that houses them.

‘It’s difficult to think of other companies that have such design coherence,’ says Paul Thompson, director of New York’s Cooper-Hewitt, National Design Museum. ‘Everything comes together under one design vision. Anyway you cut the apple, design is driving it.’

Article also quoted here.


About Steve