Posts tagged “IASummit2007”

Learning from Las Vegas: Insights from the Ordinary and the Extraordinary

Update: this event has been cancelled

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The IA Summit program is up, including our workshop:

Bill DeRouchey, Dan Saffer, Steve Portigal

22/03/2007 (Thursday). Full day.

How often do several hundred user experience practitioners gather in Las Vegas, a global capital of experience design? The opportunity is priceless. Let’s get out of the hotel and go see it. Let’s go Learn from Las Vegas.

Experience design goes beyond the screen, even beyond physical products. Entire environments are architected and designed to intentionally evoke specific experiences. In Vegas, this intention is amplified; from the slot machines you first see leaving your plane to the lack of coffee makers in your hotel room. Every detail has a purpose. Very little is left to organic chance. This gives us an incredible opportunity to critically examine those design decisions as user experience practitioners rather than tourists.

In this full-day workshop, we will take what we know from the field of user experience and apply it to looking at intentionally designed spaces. We will consider everything. Just how little wayfinding is there? How few steps are required to use a slot machine, and then again, and again? How is money transacted? Why does the inside of Paris simulate outside? How often does the present experience reference a more exotic experience? How are each of our senses being stimulated, influenced, or focused?

But even more importantly, how do people behave in these environments? Can we determine the impact of these decisions on the users? Their actions? Attitudes? Or expectations?

I’m looking forward to this!

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