Posts tagged “hulk”

Kawaii Superheroes

We saw these kawaii decals for sale in Tokyo. According to the in-store display, they are intended for mobile phones and iPods, but could go on anything.

I was amazed to see the familiar and consistent visual brands of Marvel superheroes so dramatically localized, reflecting the Japanese kawaii (“cute”) aesthetic by infantilizing Wolverine, Spiderman, and the Hulk.


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