Posts tagged “fractured prune”

Out and About: Steve in Baltimore

During last week’s trip to Baltimore, I had just a little bit of time to explore. Here’s what I saw:

I had a really delicious meal at The Food Market in the hip neighborhood of Hampden, but I did snort with laughter when they brought over what I thought was going to be a beet salad.



Have we hit Peak Experience (and not in the Maslovian sense) when donuts are reframed as experiences? Closing the loop on my last visit to the area, this was a total disappointment. Disappointing donuts and a weird experience. Fractured Prune was located in an Italian restaurant but I could not figure out where the donut counter was. It turned out to be shared with the restaurant. I had to ask two people once I was actually in this little restaurant where the donuts were. There’s no familiar visual cue of shelves of donuts, since all are made-to-order. I did have nice chat with a fellow patron who told me they were great donuts. I didn’t let him see me leave the half-eaten ones sitting in the bag on the picnic table outside. Not good.

Street art in Hampden.

Fractured Prune, Coming Soon

Strange sign seen near the UXWeek hotel in D.C. Fractured Prune is a strange name for a donut shop (I mean shoppe). Their website explains how they named the chain after Prunella Shriek, a female athlete (sometimes injured) and landowner from the 1800s. But more interesting (as if the story of Prunella isn’t jaw-dropping in and of itself) is that “Here’s the fun part — you pick the toppings, glazes and sugars for your donuts!” from choices such as

honey, banana, chocolate, maple, strawberry, raspberry, peanut butter, mocha, mint, cherry, lemon, orange, blueberry, mixed berry, caramel
rainbow sprinkles, chocolate sprinkles, coconut, peanuts, Oreo cookie, mini chocolate chips, graham cracker crumbs
powdered, granulated, cinnamon/sugar

and resulting in a wild array of interesting combinations:
Peppermint Patty
Mint / Mini Chips

Blueberry Hill
Blueberry / Powdered Sugar

Trail Mix
Banana / Nuts / Coconut / Jimmies

Who knew? I just saw a strange logo and an old deli being torn down. Looks like an interesting version of a familiar product, with customization as an easy but powerful tool for reinvention. I would bet it’s a pretty fun experience, too.


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