Posts tagged “fitness”

ChittahChattah Quickies

Hollandia Produce Launches Squircle Packaging [The Packer] – I was thrilled to come across the term squircle the other day, in the context of this packaging redesign. Of course, Wikipedia has something to say about it and the name has found its way to content and design firms, too.

Hollandia Produce LLC is launching a clamshell redesign – called the Squircle – for its Living Butter Lettuce. The design incorporates features of both a square and a circle, optimizing space and enabling automated packaging systems. On the shipping side, it gives a 20% increase in units per pallet…Consumer and frequent-user focus group studies showed the new design maintains brand recognition while attracting first-time buyers.

Thirteen movie poster trends that are here to stay and what they say about their movies [Oh No They Didn’t!] – Compilations of visually similar, to put it gently, movie posters. In the way that the entertainment industry has created tropes within the content of the film that engage us in actively creating the plot at the same time as are following it, the marketing of film has established its own set of visual memes and cultural cues. Repetition and familiarity establish shorthand, and while we may decry the lack of originality, the predictability seems to work financially. Bonus from All This ChittahChattah years ago: Good ideas never go out of style.

Run For Your Life – Apparently all action heroes run through the same blue-lit, narrow alleyway when trying to escape/catch the bad guys. It’s also possible that graphic designers just re-use the same stock image of the running guy over and over again. The movies themselves are pretty similar to the Black/Orange ones except that all the explosions have been replaced with angst.

Hunk Gets Chunky: Personal Trainer Vows to Get Fat [ABC News] – While at one point in the article this is dismissed as a publicity stunt, the idea of producers experiencing what their consumers experience is compelling. From Black Like Me to Patricia Moore and now Fat Like Me. It seems unlikely that this trainer can replicate the motivational, cognitive, emotional, gustatory and many other issues that affect body image, diet, and exercise, but at least mechanically trying to lose weight as his clients are should be revelatory. I hope he does something with this experience.

The 32-year-old former underwear model has ballooned from about 180 pounds to 233 since last month. He has given himself until the end of March to get to his goal of 265 pounds, a weight he intends to keep for a few months. “A lot of my clients have been skipping classes,” he said of the motivation behind his burgeoning pudge. “I decided I really didn’t understand what they were feeling and their emotions.”

Dinosaur bones an untapped market for luxury set [SF Chronicle] – The recent story about the blinged-out iPad made with crushed dinosaur bones is obviously part of a larger trend towards dino luxe. I really love days when you can’t tell the real news from the fake news.

“Market value comes down to what a person is willing to shell out for a dinosaur,” says the 60-year-old dino dealer, who has been in the business since 1985, selling Jurassic ribs for $350 each, Cretaceous toes at $295 a digit and a 16-foot-long Camarasaurus tail for $20,000. Wall Street recognition will be fast and furious once he can supply the market with dinosaur genitalia, says Prandi…Hollywood stars Nicolas Cage and Leonardo DiCaprio in 2007 entered into a spirited bidding war at I.M. Chait auctioneers in Beverly Hills over who would go home with a 67 million-year-old T. rex skull. Cage’s $276,000 bid won the day. “Whether a Brontosaurus looks good in your salon is a matter of taste, Lajotte-Robaglia says, “but these customers are young wealthy people who grew up mesmerized by Spielberg’s ‘Jurassic Park’ and find the aesthetics of a dinosaur more interesting than a Picasso.” Prandi says confirming a dinosaur’s provenance is just as tricky as verifying the authenticity of a work by the Spanish master. “A lot of people call me up from all over the country and say, ‘I found a dinosaur in my backyard,’ but it turns out to be a rock that looks like a dinosaur,” Prandi says. Even so, the United States remains the world leader in mining luxury dinosaurs.

ChittahChattah Quickies

  • FitFlops – the FlipFlop with the Gym Built In – What we girls really need is something like a flip flop that tones and trims our legs while we run errands. We have no free time…We Want a Workout While We Walk!” FitFlop midsoles incorporate patent-pending microwobbleboard ™ technology, to give you a workout while you walk. One woman reported feeling like she’d had a ‘bum-blasting’ workout after a half an hour of FitFlop-shod walking.

    (Thanks to CPT!)

  • Love Land, first sex theme park in China closed before construction completed – Photographs showed workers pulling down a pair of white plastic legs and hips that appear to be the bottom half of a giant female mannequin towering over the park entrance. The mannequin is wearing a red G-string. The park manager, Lu Xiaoqing, had planned to have on hand naked human sculptures, giant models of genitals, sex technique “workshops” and a photography exhibition about the history of sex. The displays would have included lessons on safe sex and the proper use of condoms. Mr. Lu told China Daily that the park was being built “for the good of the public.” Love Land would be useful for sex education, he said, and help adults “enjoy a harmonious sex life.”
  • Air Traveler Satisfaction Goes Up? Look Beyond The Data – The airline business scored 64 out of 100 in the first quarter of this year, a 3.2% increase over the same period a year ago. Airlines were still among the lowest-scoring businesses in the index, which measured customer satisfaction with the products or services of hotels, restaurants and 14 other sectors. Full-service restaurants scored highest at 84. Airlines scored far below their own index high of 72, achieved in 1994. "It certainly looks like most of these increases, if not all, are due to lower passenger load," says Claes Fornell, professor of business at the University of Michigan and index founder, noting that the recession has kept many Americans from traveling. The lower number of passengers "means more seat availability, shorter lines, more on-time arrival, fewer lost bags, and all that probably adds up to a slightly higher level of satisfaction." He noted that a reduction in the number of flights offered could erase the slight gains achieved in passenger satisfaction.

Reframe as healthy

Here’s our latest breakfast cereal freebie…a pedometer (referred to as a step counter, since Kellogg’s probably doesn’t want to offer pedo-anything). They’ve associated their cereal with healthfulness. Not exercise, of course, because that isn’t really what they’d want to tell young kids to do, but they’ve now associated themselves with mindfulness of activity. It’s an interesting move that I can’t help both admire and feel cynical towards.


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