• [from wstarosta] A Retrospective View of 50 Years of Advertising Research) [ARF.org] – The Advertising Research Foundation is celebrating its 75th year of being in the business of marketing research. When asked about some of the industry's advances in the previous 50 years, chairman Gian Fulgoni owes many of them to technology that allows marketers to more effectively communicate their message and measure it's impact. His sentiments and even the industry terminology he uses highlight the fundamental differences between market research and design research.] In the 1980s, for example, the availability of point-of-sale scanner data provided a much-needed solution for Consumer Packaged Goods (CPG) and other industries. For the first time, marketers had the tools needed to quickly and accurately measure the impact of price, promotions and print / TV advertising on brand sales, develop sophisticated market mix models, and link sales lift to various promotional and advertising levers.
• [from wstarosta] PSFK Asks the Purple List, What are the Limits of Digital? [PSFK] – [The next time you are brainstorming and you come up with an idea to make an analog object, action or experience better by digitizing it, pause and consider this fact that I just learned: Your brain can recognize the time faster on an analog watch than a digital one! More about the trade-offs of going digital here…] There’s another way to approach this question, by venturing to guess that there’s nothing un-digitizable, rather there are deeply human things that will just be conveyed in different forms. For example, our need for feedback as in the above is one representation of a “deeply human thing,” but another interesting manifestation comes up when you start thinking about digital books. There’s a lot of social data encoded into the act of carrying a physical book. If I see you on the metro and you’re carrying a book I’ve read, it makes me want to talk to you. And if I don’t, I’m at least subtly comforted knowing that I’m in the company of someone likeminded.
• [from julienorvaisas] Plastics News Executive Forum: Human behavior holds clues to design [Plastics News] – [Is it possible to avoid a reference to The Graduate? I'll try. We often see design thinking methodology applied to development efforts of end-products and services, of consumable things. When it's already soup. Here the plastics industry is having a dialogue about inspiring innovation at the "ingredient" level. Interesting question about where the responsibility for innovation lies.] It may be tempting to think of concepts like “design thinking” or “open innovation” like they’re just new business buzzwords. But designers and many OEMs have embraced the ideas for years, and plastics firms would be smart to join the party, experts said at the Plastics News Executive Forum. One molder in attendance pointed out that, in his experience, some OEMs are bad at innovation. “Many of our customers come up … with new designs that are horribly flawed. What’s the fundamental breakdown organizationally, where companies [that] are supposed to do this for a living are really bad at it?” he asked.
• [from steve_portigal] R2-D2 makers an attraction at WonderCon in S.F. [SFGate] – [The devotion of fans is a constant source of wonder and delight.] A fully functional droid can cost as much as a Toyota Corolla, and takes half a decade or more to complete…R2 builders study the movies frame by frame to mine the tiniest details for their droids. Builders say they get asked two questions all the time: "Can it fly?" and "Does it project a hologram of Princess Leia?" Neither of those visual-effects-enhanced features from the movies is practical or possible because the technology doesn't exist. Builders also get frequent requests to sell their droids, and to perform at parties. That answer is "no," too. The R2 Builders Club operates with the blessing of Lucasfilm, with the understanding that the droids are not produced for sale. There's also a Jedi-like code among the builders, who consider profiting from the droids a trip to the Dark Side.

• [from steve_portigal] Wake Up, Geek Culture. Time to Die [Wired] – [Provocative musing on what the Internet has wrought to outsider enthusiasts, but the piece falls off a cliff after this. I yearned for Chuck Klosterman to make this funnier/insightful] With everyone more or less otaku and everything immediately awesome (or, if not, just as immediately rebooted or recut as a hilarious YouTube spoof), the old inner longing for more or better that made our present pop culture so amazing is dwindling. The Onion’s AV Club—essential and transcendent in so many ways—has a weekly feature called Gateways to Geekery, in which an entire artistic subculture—say, anime, or the Marx Brothers—is mapped out so you can become otaku on it but avoid its more tedious aspects. Here’s the danger: That creates weak otakus. Everything That Ever Was – Available Forever doesn’t produce a new generation of artists—just an army of sated consumers. Why create anything new when there’s a mountain of freshly excavated pop culture to recut, repurpose, and manipulate on your iMovie?

My first column for Core77, Homer Simpson’s Duff Beer: Barley, Hops and Cultural Stories? is up. Here’s an excerpt (but click through to see the whole piece):

We were in Rome a few weeks ago – essentially the bonus portion of my trip to Munich to speak about culture at the UPA conference. Turns out it’s cheaper to buy separate return tickets San Francisco-to-Rome and Rome-to-Munich, giving us an extra opportunity to explore. Upon arrival into Rome, we took the train into the city, with jet-lagged eyes upon early morning haze, grabbing clues from the random bits we could see out the window. As we passed through a train station, I spotted a young woman on the platform wearing a sweatshirt that read "Duff Beer" with the typeface and logo that is probably familiar to anyone who’s watched The Simpsons. I was intrigued at the notion that the Simpsons was popular enough in Italy that the young-and-hip would be not only be wearing clothing from the show but something more obscure than, say, Bart exclaiming "Non hanno una vacca, l’uomo!"
…
While the Duff website (in German) makes liberal use of the (dare I say it) comic Simpsons font, the copy emphasizes just regular beer stuff and offers no content that connects back to the actual Simpsons television show. This may be the most quiet, understated bit of post-modern marketing, evar. Even if the product doesn’t mention Homer or Springfield, we the consumer have Homer in our minds. We bring that experience to it. Sure, that information is not technically present in the product, so in theory one might come upon the product with no knowledge (that was the premise of The Gods Must Be Crazy). But Homer is everywhere in the culture (probably even in the Kalahari) – you probably can not feasibly experience this Duff Bier without that context.

Ben Ratliff writes an interesting piece about Grateful Dead fandom (not the tie-dye, need-a-miracle twirling, but the tape trading/DAT-head/live show collecting aspect). The article offers a couple of provocative perspectives:

1. The hierarchy of fan expertise
At the basic level, people know about published material, beyond that fans differentiate between the different eras, then choosing between specific performances (known by date and venue), then songs within a specific performance, and ultimately thoughts about the provenance of a specific recording (which source, which remaster, etc.).
This level of engagement (it’s easy to call it obsession if it’s not your bag, of course) is not limited to Deadheads, of course. Being a long-time Rolling Stones enthusiast, I’ve experienced some of that progression myself (and certainly observed debates among many of my fellow travelers along pleasurably obscure details). Indeed, going from the first level (I know what’s on record) to the second (discovering the treasure trove of unreleased material that other fans are sharing) is an On Beyond Zebra experience, like that dream where you find that you’ve had another room in your house all this time.

2. Long-tail meets plenitude meets paradox-of-choice
I remember my earliest days on the Internet where the most active non-technical communities were for fans of either Star Trek or the Grateful Dead. The Internet offered a dramatically increased ability to connect with other collectors and trade cassette tapes by snail mail. But Ratliff describes the massive increase in availability over the past few years as broadband, iTunes, and other online digital sources provide ridiculously easy access to the nearly 2,200 available shows. As more shows become available to more people, the landmark shows that everyone used as a common reference point for “best” have less of a footprint.

My analogous experience differs from Ratliff’s (although liking the Stones is not exactly like liking the Dead): I don’t need to choose Taylor vs. Wood (two lead guitarists with markedly different sounds and associated with markedly different eras). Since I can now listen to a version of Satisfaction where the Rolling Stones essentially covered Otis Redding’s then-popular cover version, or a 9-minute version of Brown Sugar with horns, or a live version of a relatively-obscure album track that really bring the song home, I now have a broader and richer fan-listening experience. Listening and listening again and hearing new things over the years is sufficient; deciding the best isn’t ultimately that useful once you’re in a position to even make a reasonable distinction.

Deadheads and Stones fans are connected communities with passion and purchasing power and Ratliff’s article is worth reading for some insight on – at the extreme end – how those communities evolve and transact.

• What were arcades like? – This thread is making the blogosphere-rounds. The video game arcades that I and many of the posters grew up with are gone; gaming takes place in the home. But the question has produced a lot of good (if not yet thick) descriptions of the environment, the participants, and the social rules that developed. Personally, "arcade" suggests a dedicated business that would provide video games, pinball and billiards. But in high school, we would typically go to local merchants and hang out. Variety (or convenience) stores were obvious candidates, but we spent a lot of time and money in a laundromat/laundry service place. I opened my first ATM account at the bank next door and would take out $5 and get change from the laundry proprietor and play after school for a few hours. Even though we had computers at home with games on 'em, this was more fun.
• WonderCon: Comic book subculture now mainstream – "This is popular culture now," said Ferioli, 41, of Oakland, who attended his first comic book convention in New York when he was 16. "Look at Heath Ledger winning an Oscar for playing the Joker (in 'The Dark Knight'). These things that used to be fringe are now icons. It's not a subculture, it's the popular culture."
• Steve's photos from WonderCon 2005 – There's something utterly delightful seeing an Imperial Stormtrooper at a drinking fountain

From Cooter’s Place

THE DUKES MOVIE:
DON’T GO UNLESS THEY CLEAN IT UP!

Hey Y’all,

I thought this would be a good time to let everybody know my feelings about the upcoming ‘Dukes of Hazzard’ feature film, since if it weren’t for the ‘Dukes’ fans, our show would have been long since ‘put out to pasture.’ The folks who love our show have kept it alive and well, despite the lack of respect it has been shown by ‘Hollywood.’

Websites like ours have been an extraordinary means of communication for the ‘Dukes’ community. The power of the internet has enabled us to not only keep the show viable, but to help make it a hit show all over again. CMT is getting record ratings and the kids of America think it is a new show. In our business, it doesn’t get much better than that.

Like our fans, those of us who worked on the show have a special affection for it. For over 25 years we have cared about it, nourished it, and fought for it. And it seems to me that it is time for us to have our voices heard again. From all I have seen and heard, the ‘Dukes’ movie is a sleazy insult to all of us who have cared about the ‘Dukes of Hazzard’ for so long.

You probably know that the creators of this film wanted absolutely nothing to do with the original members of the cast. Doesn’t that seem strange to you, given how popular our show is right now, and how popular our cast still is? After all, our huge success for so many years is the reason they are making the film, and the film, after all, is about us.

In the last few years I reckon I’ve done many hundreds of interviews around the country on radio and television and for dozens of newspapers. I always tell them that ours is a classic family show with positive values, great action, wonderful slapstick comedy, mighty fine country music, and a very gifted cast who had great chemistry. America could tell that we were clearly enjoying what we were doing and for that hour folks could forget their troubles and just have fun along with us. It is exactly the kind of entertainment that families crave right now.

Lately most of the interviewers want to know my opinion of the ‘movie’ version that is coming out in August. I’ve always tried to be candid with my opinions, and when it comes to this film, I think it would be a mistake for me to pull the punches. Like you, I haven’t seen the film, but I have read the script, I’ve talked to a lot of people who worked on the set, and I’ve seen the raunchy t.v. commercial. Frankly, I think the whole project shows an arrogant disrespect for our show, for our cast, for America’s families, and for the sensibilities of the heartland of our country.

Unless they clean it up before the August 5th release date I would strongly recommend that true blue Dukes fans hold their noses and pass this one up. And whatever you do, don’t take any youngsters to see it. As plain as I can put it, the only thing this movie shares with our show is the title. Oh, they do have the General Lee flying through the air, although according to the New York Times, they didn’t even use stunt drivers.

Sure it bothers me that they wanted nothing to do with the cast of our show, but what bothers me much more is the profanity laced script with blatant sexual situations that mocks the good clean family values of our series. Now, anybody who knows me knows that I’m not a prude. But this kind of toilet humor has no place in Hazzard County. Rather than honoring our legendary show, they have chosen to degrade it.

When CMT brought our series back on the air in February of this year, 23 million viewers tuned in on that first weekend. Very few, if any, movies have ever matched those kind of numbers for an opening weekend. Our show is a hit right now! Very young children have fallen in love with the ‘Dukes’ on CMT, just as their parents did 25 years ago. They love the positive values of our show, its wholesome friendliness, and the fact that Bo and Luke are heroes who always make the right moral choice. How can the producers of this film be so cynical, so jaded, so out of touch with America’s heartland as to trash a great family show in this way?

Well, there may not be much we can do, but we have to do all we can. Let’s send them a message: ‘If you don’t clean it up, we’re not going to see it.’ Maybe a kick in their pocketbook will get their attention.

Also check out the events

Fri July15 – Sun July 24-Rick Hurst,”Deputy Cletus Hogg” will be appearing at Cooter’s Place in Gatlinburg,Tn.

Sat July 16 – Sun July 17- Ben Jones “Cooter” and Cooter’s Garage Band and the General Lee will be appearing at The Eastern Connecticut Car Show in Norwich, Conn.

Fri July 22 – Ben Jones, “Cooter” and The General Lee and Cooter’s Garage Band will be appearing at Constants Wharf Park in Suffolk,Va.at 6:30pm

Sat July 23 – Ben Jones “Cooter” and The General Lee and Cooter’s Garage Band will be appearing at The Orange County Fair in Orange County,Va at 3pm

Sat July30 – Cooter’s Garage Band will be performing at Pickin’ by the Pond at Toms Creek Farm and Nursery in Farmer, NC. Come see the The General Lee and take a picture with Ben “Cooter” Jones. (The appearance will be in the evening)

And finally

DUKESFEST 2005 LARGEST FAN GATHERING EVER

Hey Y’all! Miss Alma and I owe a humungous “Thank You!!” to everyone who came to DukesFest 2005 and made it the biggest gathering of fans for any television show ever. It was amazing. Some estimates said that about 40,000 folks spent those two hot days in “Hazzard County”. So thanks to everybody who made the trip, and thanks also to the folks who worked to make the event special, to CMT for bringing the show back on and for helping us get the word out about DukesFest, to all our other sponsors, to our vendors, to the crew at Bristol Motor Speedway and Dragway who hosted the event, to the really fine musicians who played, to the amazing stunt drivers, to our great cast, to everyone who brought General Lees and other “Hazzardous” vehicles, and to the Confederate General Lee Fan Club and the Arkansas Special Olympics. And let’s hear it one more time for the Hazzard County Stunt Team. The stunt show was the culmination of months of work from some very dedicated friends of our show from Charlotte, North Carolina.

Above all, the credit belongs to all of you who have kept the “Dukes”, America’s great family show, alive and well for all these years. Y’all are the best.

As you know, when that many folks congregate there are going to be frustrations and inconveniences. For whatever problems there may have been we promise to learn from them and we thank you for your patience. It seems to me that the Good Lord blessed our event as He has blessed our show and for this we are very thankful