Stick to the Knitting, my invited editorial for the Journal of Usability Studies, has just been published.

Hollywood-that seller of dreams-has filled our heads with an American-exceptionalism-esque belief that we are entitled, even obligated, to strive and ultimately triumph when we are clearly outmanned, outgunned, and outclassed. Melanie Griffith lands her dream job in Working Girl. The Pretty Woman is rescued by a (metaphorical) knight on a white horse. The nerds of Tri-Lambs get their revenge and defeat the other fraternity. Sure, Rocky, the Bad News Bears, and the Spartans all lose but what we remember is how hard they tried. Hollywood has successfully promulgated the values of having heart and dreaming big, not only for Americans or even the West, but ultimately for everyone.

If we use that cultural framing, maybe some of the things that the design communities are spending time on would make more sense. By “design communities” I’m referring to the software and product people-industrial designers, user experience designers, interaction designers, information architects, content strategists, and what have you. I’ll even throw my tribes in there: user researchers, ethnographers, and strategists.

Lately, these folks-us-are taking on audaciously challenging problems. The sexiest endeavors are those tackling the systemic “wicked problems” in government, healthcare, education, homelessness, civic life, and beyond. Of course the genuine passion and compassion is to be commended, but I’m feeling worried. Let me tell you why.

Get the PDF here.

• [from Dan_Soltzberg] The Media Equation – The Antenna Uproar – No Hair Shirt for Jobs [NYTimes.com] – [In the case of the missing iPhone signal, traditional publication Consumer Reports had more impact than younger, leading-edge media sources] How did Consumer Reports make Apple blink? In large measure, the article in Consumer Reports was devastating precisely because the magazine (and its Web site) are not part of the hotheaded digital press. Although Gizmodo and other techie blogs had reached the same conclusions earlier, Consumer Reports made a noise that was heard beyond the Valley because it has a widely respected protocol of testing and old-world credibility.
• [from Dan_Soltzberg] Pop-Up Magazine [website] – [The return of the variety show? Media channel-bending experiment marries a magazine-esque approach to content with the ephemeral nature of live performance.]
• [from steve_portigal] Concern for Those Who Screen the Web for Barbarity [NYTimes.com] – [Mind you, these consequences serve to reinforce the value of the service] With the rise of Web sites built around material submitted by users, the surge in Internet screening services has brought a growing awareness that the jobs can have mental health consequences for the reviewers. One major outsourcing firm hired a local psychologist to assess how it was affecting its 500 content moderators. The psychologist developed a screening test so the company could evaluate potential employees, and helped its supervisors identify signals that the work was taking a toll on employees. Ms. Laperal also reached some unsettling conclusions in her interviews with content moderators. She said they were likely to become depressed or angry, have trouble forming relationships and suffer from decreased sexual appetites. Small percentages said they had reacted to unpleasant images by vomiting or crying. “The images interfere with their thinking processes. It messes up the way you react to your partner.

• E-Books – The Bigger Problem, Part One of Three.[Dangerous Precedent] – From a publishing standpoint, too, e-books are thrilling: the dirty jobs of printing and distribution fall away, replaced with an upload to the iTunes store – or the publisher’s own – and a direct billing relationship with the client. For advertisers it will offer all of the advantages of web advertising with the rich-media and contextual advantages of appearing within a publication, so for a skilled ad-sales team it’s sure thing, and with the Great Media Crisis entering its second decade that sort of talk is catnip to a big media company like Bonnier, or (the one I work for more often) Condé Nast.

  But while BERG’s work, and other pieces like it, are beautiful to see, they leave me very frustrated. The client-side development is very exciting to do – especially the systems-thinking that you need to do to take the entire customer journey from browsing to buying to backing-up – but the harder work, the more fundamental work, isn’t done. I’m talking about the editorial workflow.